Bangalore, Karnataka, India
UpCred is an influencer marketing platform founded in September 2021 and headquartered in India. The company connects micro and mid-tier influencers with brands by sourcing talent, managing campaigns, and charging brands a service fee of up to 10 percent of total campaign cost.
As of mid-2022, UpCred had processed approximately $37,000 in total campaign volume across 10 brand clients over its first six months of revenue generation. The company raised a pre-seed round of $400,000 at a valuation above $2.5 million, diluting less than 15 percent equity, and operates with a team of more than 15 full-time employees plus part-time consultants.
Dharmpal Chaudhary, co-founder and CEO, was 24.5 years old at the time of the interview. He and two other co-founders split equity evenly at launch, with a provision to reallocate shares to whoever creates the most value over time. The company's influencer database totals more than 100,000 profiles across two datasets, though Chaudhary acknowledged that activated, revenue-earning influencers remain the critical metric to track.