Top 125 Location-Based Marketing Software SaaS Companies in May 2026
As of May 2026, there are 125 SaaS companies in Location-Based Marketing Software. They have combined revenues of $715.5M and employ 6.5K people. They have raised $912M and serve 92.6M customers combined.
Location-Based Marketing Software enables businesses to target and engage customers based on their geographical location. This type of software typically utilizes technologies such as geofencing and location tracking to deliver personalized marketing messages, promotions, and notifications directly to consumers' mobile devices. The primary use cases include enhancing customer engagement, increasing foot traffic to physical locations, and providing customized offers based on real-time data regarding customer whereabouts.
Common features of location-based marketing software include analytics and reporting tools, the ability to set up geofences, push notification capabilities, and comprehensive location data management. Various buyer personas, especially in marketing and sales teams, utilize these tools to create more effective marketing campaigns, optimize customer experiences, and drive conversions based on specific location-based insights. These platforms are particularly valuable for retailers, restaurants, and service providers aiming to leverage mobile technology to better connect with their customers.
Developer of human movement analytics designed for the retail industry. The company's platform generates insights into any physical place and provides actionable location-based insights into the audience and competition, offering retailers with instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior.
Revenue
$100M
Customers
500
Year founded
2013
Funding
$141M
Team size
708
Growth
240.82%
Inclusion Criteria
- Must provide geofencing capabilities to establish virtual boundaries for targeted marketing.
- Must include real-time location tracking to send timely and relevant messages.
- Should offer analytics and reporting features to measure campaign effectiveness.
- Must allow for segmentation of audiences based on geographic data.
- Not just a general marketing tool; must specifically focus on location-driven marketing strategies.
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