Valuation · 2025
$1.5B
2024 Revenue
$100M
Customers
500
Funding
$141M
Avg ACV
$200K
Team · 2025
708
Founded
2013
Placer Revenue, Valuation & Funding (2024)
Placer generated $100M in revenue in 2024. Source: calcalistech.com
Developer of human movement analytics designed for the retail industry. The company's platform generates insights into any physical place and provides actionable location-based insights into the audience and competition, offering retailers with instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior.
Last updated
Placer Revenue
In 2024, Placer's revenue reached $100M. The company previously reported $56.8M in 2024. Since its launch in 2013, Placer has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Placer Hit $100m revenue in November 2024 | calcalistech.com |
| 2024 | Placer Hit $56.8m revenue in October 2024 | Estimated |
| 2023 | Placer Hit $29.3m revenue in October 2023 | Estimated |
| 2021 | Placer Hit $10.1m revenue in April 2021 | Not recorded |
| 2013 | Launched with $0 revenue |
Placer Valuation, Funding Rounds
Placer reached a $1.5B valuation in 2025, set during its None round.
Placer has raised $141M in total funding across 4 rounds, most recently a $75M None round in 2025.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | None | $75M | $1.5B | 5% | Not recorded |
| 2021 | None | $50M | - | - | Not recorded |
| 2020 | None | $12M | - | - | Not recorded |
| 2018 | None | $4M | - | - | Not recorded |
Founder / CEO
Customers
Placer serves 500 customers.
Placer Employees & Team Size
Placer employs approximately 708 people as of 2026, down from 918 in 2024, including 47 sales reps that carry a quota. It serves 500 customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 708 employees (November 2025) | Not recorded |
| 2024 | Reached 918 employees (December 2024) | Not recorded |
| 2024 | Reached 745 employees (October 2024) | Not recorded |
| 2023 | Reached 745 employees (October 2023) | Not recorded |
| 2022 | Reached 591 employees (October 2022) | Not recorded |
| 2021 | Reached 308 employees (December 2021) | Not recorded |
| 2021 | Reached 168 employees (April 2021) | Not recorded |
Frequently Asked Questions about Placer
What is Placer's revenue?
As of 2024, Placer generated $100M in revenue.
Who founded Placer?
Placer was founded by Noam Ben-Zvi.
Who is the CEO of Placer?
The CEO of Placer is Noam Ben-Zvi.
How much funding does Placer have?
Placer raised $141M across 4 rounds.
How many employees does Placer have?
As of 2025, Placer had 708 employees.
Where is Placer headquartered?
Placer is headquartered in Santa Cruz, California, United States.
Compare Placer to the industry
Placer operates across multiple industries. Browse revenue, funding, and growth data for Placer in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profilePeople Also Viewed
Jasper AI
Jasper is your creative AI assistant who can learn and write in your unique brand tone. Whether you...
Brainly
Brainly is a provider of an electronic learning platform. The company provides a group of social...
Thought Machine
Developer of a cloud-based core banking platform intended to bring machine learning and big data...
DriveWealth
Providing brokerage as a service, with an end-to-end embedded investing solution reinventing...
Adept AI
Adept is an ML research and product lab dedicated to building general intelligence by fostering...
Stack Sports
With nearly 50 million users in 35 countries, Stack Sports is a global technology leader in SaaS...
