Placer
Valuation
$1.5B
2024 Revenue
$100M
Customers
500
Funding
$141M
YOY
240.8%
Avg ACV
$200K
Team
708
Founded
2013
How Placer CEO Noam Ben-Zvi grew Placer to $100M revenue and 500 customers in 2024.
Developer of human movement analytics designed for the retail industry. The company's platform generates insights into any physical place and provides actionable location-based insights into the audience and competition, offering retailers with instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior.
Last updated
Placer Revenue
In 2024, Placer's revenue reached $100M. The company previously reported $56.8M in 2024. Since its launch in 2013, Placer has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Placer Hit $100m revenue in November 2024Source |
| 2024 | Placer Hit $56.8m revenue in October 2024 |
| 2023 | Placer Hit $29.3m revenue in October 2023 |
| 2021 | Placer Hit $10.1m revenue in April 2021 |
| 2013 | Launched with $0 revenue |
Placer Valuation, Funding Rounds
Placer reached a $1.5B valuation in 2025, set during its None round.
Placer has raised $141M in total funding across 4 rounds, most recently a $75M None round in 2025.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2025 | None | $75M | $1.5B | 5% |
| 2021 | None | $50M | - | - |
| 2020 | None | $12M | - | - |
| 2018 | None | $4M | - | - |
Placer Employees & Team Size
Placer employs approximately 708 people as of 2026, down from 918 in 2024.
Placer has 708 total employees in different roles and functions and 47 sales reps that carry a quota. They have 500 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2025 | Reached 708 employees (November 2025) |
| 2024 | Reached 918 employees (December 2024) |
| 2024 | Reached 745 employees (October 2024) |
| 2023 | Reached 745 employees (October 2023) |
| 2022 | Reached 591 employees (October 2022) |
| 2021 | Reached 308 employees (December 2021) |
| 2021 | Reached 168 employees (April 2021) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Placer acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Placer
What is Placer's revenue?
Placer generates $100M in revenue.
Who founded Placer?
Placer was founded by Noam Ben-Zvi.
Who is the CEO of Placer?
The CEO of Placer is Noam Ben-Zvi.
How much funding does Placer have?
Placer raised $141M.
How many employees does Placer have?
Placer has 708 employees.
Where is Placer headquarters?
Placer is headquartered in Santa Cruz, California, United States.
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Compare Placer to the industry
Placer operates across multiple industries. Browse revenue, funding, and growth data for Placer in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .