Placerrevenue, valuation & funding
Location Intelligence SoftwareSanta Cruz, CaliforniaFounded 2013CEO Noam Ben-Zvi
Placer is a Location Intelligence Software company based in Santa Cruz, founded in 2013.
Placer revenue
Placer's annual revenue was $100M in November 2024 (Calcalist), the most recent figure on record.
| As of | Revenue | Source |
|---|---|---|
| Apr 2021 | $10.1M | – |
| Oct 2023 | $29.3MEST. | GetLatka estimate |
| Oct 2024 | $56.8MEST. | GetLatka estimate |
| Nov 2024 | $100M | Calcalist |
– source not recorded
Placer valuation
Placer is privately held, so there is no Placer stock to buy. Investors valued it at $1.5B in its October 2025 funding round.
Placer funding rounds & investors
Placer has raised $141M across four rounds since 2018. The latest was a $75M funding round in October 2025.
| Date | Round | Raised | Valuation |
|---|---|---|---|
| Oct 2025 | Funding round | $75M | $1.5B |
| Apr 2021 | Funding round | $50M | – |
| Jan 2020 | Funding round | $12M | – |
| Jun 2018 | Funding round | $4M | – |
| Total raised | $141M |
Placer competitors
Placer competes most directly with Gravy Analytics.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
| Placer | $100M | $141M | 708 | 500 | 2013 |
 Gravy Analytics | $2.3M | $26.7M | 50 | – | 2011 |
#1 of 422 Location Intelligence Software companies by revenue · category median $1.8M · See the ranking
Placer CEO, founders & employees
Noam Ben-Zvi founded Placer in 2013 and runs it as CEO. Placer has 708 employees (November 2025, LinkedIn), down from 918 a year earlier.
- Noam Ben-ZviCo-founder & CEO
All 7 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Nov 2025 | 708 | |
| Dec 2024 | 918 | |
| Oct 2024 | 745 | |
| Oct 2023 | 745 | |
| Oct 2022 | 591 | |
| Dec 2021 | 308 | |
| Apr 2021 | 168 | – |
Placer FAQ
How much money does Placer make?
The most recent figure is $100M in annual revenue, from November 2024.
How much is Placer worth?
Companies don't publish a net worth. The closest figure is Placer's valuation: $1.5B, set in Oct 2025.
Who owns Placer?
Placer is privately held by its founders, employees and investors.
Is Placer publicly traded?
No. Placer is a private company, so its shares are not listed on a stock exchange.
How much funding has Placer raised?
$141M across 4 rounds; the latest was a $75M round in October 2025.
Who is the CEO of Placer?
Noam Ben-Zvi, a co-founder.
Who founded Placer?
Noam Ben-Zvi, in 2013.
How many employees does Placer have?
About 708 as of November 2025 (LinkedIn).
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How this page is sourced
7 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Nov 28, 2025Data disclaimerReport a correctionClaim this profileRun Placer? Join the podcast