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Developer of human movement analytics designed for the retail industry. The company's platform generates insights into any physical place and provides actionable location-based insights into the audience and competition, offering retailers with instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior.
Last updated
In 2024, Placer's revenue reached $100M. The company previously reported $56.8M in 2024. Since its launch in 2013, Placer has shown consistent revenue growth.
Placer reached a $1.5B valuation in 2025, set during its None round.
Placer has raised $141M in total funding across 4 rounds, most recently a $75M None round in 2025.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | None | $75M | $1.5B | 5% | |
| 2021 | None | $50M | - | - | |
| 2020 | None | $12M | - |
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Placer serves 500 customers.
Placer employs approximately 708 people as of 2026, down from 918 in 2024, including 47 sales reps that carry a quota. It serves 500 customers that rely on its solutions.
Placer generates $100M in revenue.
Placer was founded by Noam Ben-Zvi.
The CEO of Placer is Noam Ben-Zvi.
Placer raised $141M across 4 rounds.
Placer has 708 employees.
Placer is headquartered in Santa Cruz, California, United States.
Placer operates across multiple industries. Browse revenue, funding, and growth data for Placer in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$1.5B
2024 Revenue
$100M
Customers
500
Funding
$141M
Avg ACV
$200K
Team · 2025
708
Founded
2013
| Year | Milestone | Source |
|---|---|---|
| 2024 | Placer Hit $100m revenue in November 2024 | calcalistech.com |
| 2024 | Placer Hit $56.8m revenue in October 2024 | Estimated |
| 2023 | Placer Hit $29.3m revenue in October 2023 | Estimated |
| 2021 | Placer Hit $10.1m revenue in April 2021 | |
| 2013 | Launched with $0 revenue |
| - |
| 2018 | None | $4M | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 708 employees (November 2025) | |
| 2024 | Reached 918 employees (December 2024) | |
| 2024 | Reached 745 employees (October 2024) | |
| 2023 | Reached 745 employees (October 2023) | |
| 2022 | Reached 591 employees (October 2022) | |
| 2021 | Reached 308 employees (December 2021) | |
| 2021 | Reached 168 employees (April 2021) |
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