Latka logo

Top 41 Trade Promotion Management Software SaaS Companies in May 2026

As of May 2026, there are 41 SaaS companies in Trade Promotion Management Software. They have combined revenues of $3B and employ 20K people. They have raised $1.7B and serve 6.6K customers combined.

Trade Promotion Management Software is designed to help businesses, particularly those in the consumer goods sector, optimize their trade promotion activities. This software aids in the planning, execution, and analysis of promotional strategies, enabling organizations to make data-driven decisions that enhance sales and improve relationships with retailers. Typical features of trade promotion management software include budgeting tools, forecasting capabilities, and analytics that provide insights into promotional effectiveness. By streamlining workflows related to trade promotion activities, businesses can manage their promotional spending more effectively and ensure that their marketing efforts are aligned with overall sales objectives. Common users of this software include sales and marketing teams, finance departments, and management personnel who need to track performance and ROI for promotional campaigns. The software is essential for organizations that aim to enhance their promotional strategies and achieve better financial outcomes through careful planning and execution of trade promotions.

Companies
41
Revenue
$3B
Funding
$1.7B
Employees
20K

Filters

Sorting: Highest -> Lowest

Filters

Top Trade Promotion Management Software Companies

Showing 10 of 10 companies ranked by annual revenue.

1
IMA360

Irving, Texas, United States

IMA360 connects every part of your commercial ecosystem—pricing, quoting, rebates, chargebacks, contracts, and promotions—in one intelligent SaaS platform By unifying data, automation, and AI, IMA360 empowers teams to make faster, smarter decisions that protect margins and drive growth. What sets us apart is how we deliver results through simplicity, flexibility, and trust—powered by a modular design, transparent operations, and accurate insights Every capability is built to help your business adapt quickly, scale efficiently, and take full control of your revenue operations. With IMA360, complexity becomes clarity—and your entire revenue process moves in sync

Revenue
$4.8M
Customers
-
Year founded
2020
Funding
-
Team size
44
Growth
-
2
Andavi Solutions

Phoenix, Arizona, United States

Empowering beverage suppliers, distributors, and retailers with an AI-driven platform that unifies data & images into a single dashboard, delivering real-time actionable insights for sales execution, trade promotion and pricing management, shelf placement, to drive growth.

Revenue
$4.7M
Customers
-
Year founded
2021
Funding
-
Team size
43
Growth
-
3
Uployal

Krakow, Lesser Poland, Poland

Uployal – the multi-tool solution for retailers that enables customer tracking, analysis and activity management. We help businesses reach their goals: - Create a new sales channel; - Increase average spending amount; - Decreased customer churn; - Motivation for repeated purchases; - Launch your own delivery; - Digitize your client base; - Improve service quality; - Increase brand loyalty; - Marketing costs optimization; Capabilities of the system: - Individual mobile application developed for iOS and Android; - Complete set of tools for the loyalty program; - CRM and analytics: digitized customer base, sales report, sales dynamics report and much more; - POS/ERP integration. Development and implementation of loyalty programs with CRM and mobile applications (iOS and Android) for retail, restaurants, gas stations, pharmacies and other areas. We integrate into the cash register system and POS terminals, connect all the actions of the buyer at the checkout with the base in the cloud.

Revenue
$3.4M
Customers
-
Year founded
2018
Funding
-
Team size
31
Growth
-
4
Verteego

Paris, Île-de-France, France

Verteego is an artificial intelligence platform that makes your promotions more efficient and virtuous. We are hiring: https://www.welcometothejungle.co/companies/verteego

Revenue
$3.1M
Customers
-
Year founded
2018
Funding
-
Team size
28
Growth
-
5
Acumen - Smart Revenue Management

London, England, United Kingdom

Acumen was founded in 2006 by Nick Ryan and Matt Wills, two ex-PepsiCo execs, tired of the lack of effective tools for making pricing and investment decisions. Since the beginning, we’ve been helping leading FMCGs make smarter decisions across pricing, promotions and mix through our proprietary software and consulting solutions. Our clients include 12 out of the top 20 FMCG businesses worldwide. Unlike pure software providers in this space, we provide consulting and change management support across the pillars of revenue management. We develop long term relationships, partnering with our clients on their revenue management journey (many of our clients have been with us for 5+ years!). Most of our consultants have FMCG or retail backgrounds so are grounded in the reality of your business and what’s achievable with customers across different channels. Acumen are big on people - we are a close-knit team of smart, passionate individuals who you’ll enjoy working with! If you’re a manufacturer of consumer brands looking for solutions across pricing, trade terms, promotions or mix, please get in touch.

Revenue
$2.5M
Customers
-
Year founded
2006
Funding
-
Team size
23
Growth
-
6
Eversight

San Francisco, California, United States

Provider of a digital testing platform designed to offer expertise in promotions, in-store and online retail pricing. The company's digital testing platform uses predictive analytics, data science, machine learning and multi-tenant cloud architecture to bring digital A/B testing capabilities, enabling consumer goods brands and retailers to improve promotion effectiveness and make efficient use of trade funds.

Revenue
$1.3M
Customers
-
Year founded
2013
Funding
$24.2M
Team size
18
Growth
86.66%
7
Effectmakers

Copenhagen V, Denmark

Located in Copenhagen, Effectmakers is a leader in Trade Promotion Management and Customer Business Planning-solutions for optimizing profitable customer growth for consumer goods suppliers. Effectmakers BMS is the powerful Business Planning and Trade Promotion solution. BMS helps you control your baseline, your promotions, your flow of articles and your earnings. All integrated in one single system. BMS promotes profitable customer development by helping you improve your processes for planning, analytics, Key Account Management, supply chain, marketing and finance. Today our customers can be found in Denmark, Sweden, Norway, Germany, Switzerland and Austria.

Revenue
$1.3M
Customers
-
Year founded
2011
Funding
-
Team size
12
Growth
-
8
Adesso AI

Los Angeles, California, United States

Adesso AI is the all-in-one trade promotion management solution designed for enterprise CPG manufacturers. Our platform streamlines promotion planning, execution, deduction settlements, and trade performance optimization—bringing everything under one roof. By seamlessly integrating sales, finance, and accounting, Adesso AI eliminates fragmented spreadsheets and endless back-and-forth communication, ensuring alignment across teams and driving better business outcomes. With Adesso AI, manufacturers gain clarity, efficiency, and control over their trade spend, so they can focus on what matters most—growth.

Revenue
$1.2M
Customers
-
Year founded
2023
Funding
-
Team size
11
Growth
-
9
Confido

New York, New York, United States

AI-enabled financial automation and intelligence for CPG Brands

Revenue
$1.2M
Customers
-
Year founded
2020
Funding
-
Team size
8
Growth
-
10
eQuality Group

Sin El Fil, Beirut, Lebanon

eQuality specialises in the delivery of digital solutions for the Consumer Packaged Goods (CPG) industry. Multinational suppliers and distributors leverage the power of our products in more than 21 countries. • EYE2: A comprehensive merchandising intelligence solution for tracking and acting on your field force and in-store sales fundamentals performance — versus competition, internal targets, market/sell-out share, and more. EYE2 also supports Business Development Agreement (BDA) Compliance by ensuring proper in-store execution aligned with trade agreements. • Champs: A gamified KPI tracker that empowers teams at every level to track their KPIs, monitor progress against objectives, and stay informed on performance-based entitlements. Champs boosts engagement through themed contests, smart notifications, auto-gamification of KPI performances and real-time leaderboards. • EYE Win!: A mobile solution targeted at the lower end of the trade that rewards retailers for their sales, loyalty, and adherence to perfect store implementation. Sales reps can also view and audit stores against perfect store guidelines in real time. • StoreGame: An interactive learning and engagement platform that uses gamification to train field teams on in-store execution standards. Through simulated store environments and scenario-based challenges, StoreGame reinforces perfect store guidelines, boosts compliance, and accelerates onboarding — all while making learning fun and measurable. • EYECE: A solution for helping build sales and commercial investment budgets and then track actual sales performance and spending. Also monitors sales correlations with various KPIs, including trade spending, promotion weight/depth, market/shelf/off-shelf share, product availability, and more. • Torii: A fully mobile solution enabling CPG suppliers and marketing agencies to capture in-store tasting and sampling activities for centralized reporting and advanced analytics.

Revenue
$1.1M
Customers
-
Year founded
2015
Funding
-
Team size
10
Growth
-

Inclusion Criteria

- Must enable planning and execution of trade promotions - Should provide forecasting capabilities for promotional effectiveness - Needs to include budgeting and financial planning tools - Must offer analytics and reporting features to assess promotion performance - Should be usable by sales, marketing, and finance teams - Not just focused on sales transactions; must also provide insights into promotional ROI

Trade Promotion Management Software SaaS Companies | GetLatka