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Top 11 Trade Promotion Management Software Companies With $10M–$100M Revenue (August 2026)

As of August 2026, Latka tracks 11 trade promotion management software companies with $10M–$100M in annual revenue. They have combined revenues of $306M and employ 2.6K people. They have raised $869.2M and serve 1.1K customers combined.

Every company below sells trade promotion management software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Trade Promotion Management Software Companies do

Trade Promotion Management Software is designed to help businesses, particularly those in the consumer goods sector, optimize their trade promotion activities. This software aids in the planning, execution, and analysis of promotional strategies, enabling organizations to make data-driven decisions that enhance sales and improve relationships with retailers. Typical features of trade promotion management software include budgeting tools, forecasting capabilities, and analytics that provide insights into promotional effectiveness. By streamlining workflows related to trade promotion activities, businesses can manage their promotional spending more effectively and ensure that their marketing efforts are aligned with overall sales objectives. Common users of this software include sales and marketing teams, finance departments, and management personnel who need to track performance and ROI for promotional campaigns. The software is essential for organizations that aim to enhance their promotional strategies and achieve better financial outcomes through careful planning and execution of trade promotions.

Companies
11
Revenue
$306M
Funding
$869.2M
Employees
2.6K

Filters

Sorting: Highest -> Lowest

Filters

Top Trade Promotion Management Software Companies With $10M–$100M Revenue

Showing 10 of 11 companies ranked by annual revenue.

1Trax Retail logo
Trax Retail

Boston, Massachusetts, United States

Powered by leading technology and proprietary data, Trax connects brands, retailers, and shoppers, setting the standard for retail excellence. Trax's AI-powered platform uniquely combines solutions that provide unparalleled data-driven signals to leading global CPGs and retailers to deliver real-time data, retail execution, and consumer engagement to increase ROI. 30 of the world's top 50 CPG companies, along with leading retailers and emerging brands, use Trax's shelf monitoring, analytics, merchandising, activation, and shopper engagement solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. Trax is a global company with hubs in the United States, Singapore, France, Hungary, China, Mexico, Japan, Brazil, and Israel, serving customers in more than 80 countries worldwide. To learn more, visit traxretail.com..

Revenue
$79.8M
Year founded
2010
Funding
$865M
Team size
725
2Wiser Solutions, Inc. logo
Wiser Solutions, Inc.

San Mateo, California, United States

At Wiser Solutions, We are the global leader in omnichannel retail intelligence, empowering over 750 global brands and retailers to gain a decisive advantage at every consumer decision point. Every day, we collect and analyze billions of online and in-store data points with 98% accuracy, offering a single trusted source of insights into pricing dynamics, promotional effectiveness, competitive activity, and retail execution. Our portfolio of market-proven solutions equips brands and retailers to proactively guide, not just follow, the consumer journey, ensuring optimal visibility, execution, and profitability across every retail touchpoint. For more information on Wiser, please visit www.wiser.com

Revenue
$49.4M
Year founded
2014
Team size
449
3ToolsGroup logo
ToolsGroup

Boston, Massachusetts, United States

AI-powered supply chain planning and optimization to successfully navigate uncertainty - ToolsGroup helps retailers, distributors, and manufacturers improve the resilience and performance of their operations with a unique probabilistic planning approach that leverages AI and real-time data from across the enterprise for decision-making at the speed of business. ToolsGroup is also a great place to work! Visit https://www.toolsgroup.com/careers to see current opportunities.

Revenue
$35.1M
Year founded
1993
Team size
319
4SoftServe Business Systems logo
SoftServe Business Systems

Lviv, Lviv Oblast, Ukraine

SoftServe Business Systems was founded in 2003 in Ukraine 🇺🇦. As a product company our primary goal is to create innovation technologies for increasing efficiency of sales and other business processes of our customers, helping them not only to keep up with the times, but sometimes to stay ahead of it. We offer a comprehensive Retail Execution and TPx products. It covers all sales processes including Retail Execution Automation instruments, TPO, BI, Gamification, TeleSales and others. The product is tuned to the specific requirements of the large FMCG companies. Among our 100 customers - Unilever, JDE, AB InBev Efes Henkel, Nestle, Danone from 10 countries in Eastern Europe and Middle East. We are the Company focused on production and maintenance of software, innovations and services for FMCG market.

Revenue
$31.1M
Year founded
2003
Team size
283
5FuturMaster logo
FuturMaster

Boulogne-Billancourt, Île-de-France, France

FuturMaster is a pioneer in Supply Chain Planning and Revenue Growth Management. For over 30 years, the company has helped organizations optimize their operations through advanced technologies such as artificial intelligence, digital twins, and operational research. In 2024, FuturMaster launched Forecast At Scale, an innovative solution improving large-scale forecasting reliability, and Network Insight Graph, an advanced analytics tool enhancing supply chain resilience. With solutions used in more than 90 countries by over 650 customers, FuturMaster turns complexity into a competitive advantage.

Revenue
$24.2M
Year founded
1994
Team size
220
6Aforza logo
Aforza

London, England, United Kingdom

Developer of a cloud based salesforce platform intended to enhance the consumer goods industry. The company is currently operating in Stealth mode.

Revenue
$22M
Year founded
2019
Team size
62
7eLeader logo
eLeader

Lublin, Lubusz Voivodeship, Poland

eLeader ranks among the leading suppliers of Retail Store Execution solutions supporting the implementation of a sales strategy in the field. The continuously developed SFA/FFM mobile systems with artificial intelligence improving e.g. visual merchandising are recognized by global analytics companies (e.g. Gartner, POI) and have been implemented by international corporations in over 80 countries. eLeader’s range of products includes scalable and flexible solutions covering business areas: - Sales Force Automation (SFA) – Automate all business tasks of sales, including order processing, contact management, inventory monitoring and control, order tracking, employee performance evaluation. - Field Force Management (FFM) – It enables fast and targeted steering of the entire field team. Ensures that the right person will be in the right place at the right time, including all necessary parts, tools, and equipment. - Retail Store Execution (RSE) –Enables the execution of all in-store activities aim to achieve all company retail standards related to exposition, promotional materials and products. - Product Recognition (www.eleader.biz/shelf-recognition) – Taking a Single Picture will give you full information about products exposition in the store. eLeader Shelf Recognition AI is a mobile solution that supports successful verification of exposition standards, accordance with the planogram and accurate evaluation of the product placement strategy. The company is the foundation of eLeader Group, which also provides solutions automating the development of business applications (Productive24).

Revenue
$16.6M
Year founded
2000
Team size
151
8AGENA3000 logo
AGENA3000

Cholet, Pays de la Loire, France

FRANCE • CANADA • NETHERLANDS • TUNISIA What we do: Enhance and exchange data. For near 45 years, AGENA3000 is providing high-performance solutions in order to help its clients to optimize data management. All our solutions are agile, secure and designed to save time on a daily basis. In a nutshell: › A3 PIM INDUSTRY, A3 PIM SOURCING and A3 PIM RETAIL: management of product information › A3 EDI: digitization of B2B exchanges › A3 E-INVOICING: digitization of invoices › A3 TPM: management and monitoring of commercial agreements If you are looking for a job, we are hiring! To consult our job offers, click here: https://www.agena3000.com/en/join-us

Revenue
$13.9M
Year founded
1980
Team size
126
9Blueshift logo
Blueshift

San Francisco, California, United States

customer data activation platform

Revenue
$12.4M
Year founded
2014
Team size
113
Growth
48.1%
10UpClear logo
UpClear

New York, New York, United States

CPG trade promotion software provider

Revenue
$11.5M
Customers
70
Year founded
2007
Team size
77

Frequently asked questions about Trade Promotion Management Software Companies With $10M–$100M Revenue

How many trade promotion management software companies with $10M–$100M in annual revenue are there?

Latka tracks 11 trade promotion management software companies with $10M–$100M in annual revenue. Together they generate $306M in annual revenue and employ 2.6K people.

Which trade promotion management software company with $10M–$100M in annual revenue is the largest?

Trax Retail is the largest, with $79.8M in annual revenue, founded in 2010.

How much revenue does a typical trade promotion management software company with $10M–$100M in annual revenue make?

The average trade promotion management software company in this list makes $27.8M a year, across 11 companies with reported revenue. They serve 1.1K customers combined.

Who are the leading Trade Promotion Management software vendors with $10M–$100M in annual revenue?

Ranked by annual revenue, the leaders are Trax Retail, Wiser Solutions, Inc., ToolsGroup, SoftServe Business Systems and FuturMaster.

How much funding have trade promotion management software companies with $10M–$100M in annual revenue raised?

The 11 trade promotion management software companies with $10M–$100M in annual revenue tracked here have raised $869.2M in disclosed funding between them.

Related Commerce Software categories

Inclusion Criteria

- Must enable planning and execution of trade promotions - Should provide forecasting capabilities for promotional effectiveness - Needs to include budgeting and financial planning tools - Must offer analytics and reporting features to assess promotion performance - Should be usable by sales, marketing, and finance teams - Not just focused on sales transactions; must also provide insights into promotional ROI