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Top 41 Trade Promotion Management Software SaaS Companies in May 2026

As of May 2026, there are 41 SaaS companies in Trade Promotion Management Software. They have combined revenues of $3B and employ 20K people. They have raised $1.7B and serve 6.6K customers combined.

Trade Promotion Management Software is designed to help businesses, particularly those in the consumer goods sector, optimize their trade promotion activities. This software aids in the planning, execution, and analysis of promotional strategies, enabling organizations to make data-driven decisions that enhance sales and improve relationships with retailers. Typical features of trade promotion management software include budgeting tools, forecasting capabilities, and analytics that provide insights into promotional effectiveness. By streamlining workflows related to trade promotion activities, businesses can manage their promotional spending more effectively and ensure that their marketing efforts are aligned with overall sales objectives. Common users of this software include sales and marketing teams, finance departments, and management personnel who need to track performance and ROI for promotional campaigns. The software is essential for organizations that aim to enhance their promotional strategies and achieve better financial outcomes through careful planning and execution of trade promotions.

Companies
41
Revenue
$3B
Funding
$1.7B
Employees
20K

Filters

Sorting: Highest -> Lowest

Filters

Top Trade Promotion Management Software Companies

Showing 10 of 11 companies ranked by annual revenue.

1
Trax Retail

Boston, Massachusetts, United States

Powered by leading technology and proprietary data, Trax connects brands, retailers, and shoppers, setting the standard for retail excellence. Trax's AI-powered platform uniquely combines solutions that provide unparalleled data-driven signals to leading global CPGs and retailers to deliver real-time data, retail execution, and consumer engagement to increase ROI. 30 of the world's top 50 CPG companies, along with leading retailers and emerging brands, use Trax's shelf monitoring, analytics, merchandising, activation, and shopper engagement solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. Trax is a global company with hubs in the United States, Singapore, France, Hungary, China, Mexico, Japan, Brazil, and Israel, serving customers in more than 80 countries worldwide. To learn more, visit traxretail.com..

Revenue
$79.8M
Customers
-
Year founded
2010
Funding
$865M
Team size
725
Growth
-
2
Wiser Solutions, Inc.

San Mateo, California, United States

At Wiser Solutions, We are the global leader in omnichannel retail intelligence, empowering over 750 global brands and retailers to gain a decisive advantage at every consumer decision point. Every day, we collect and analyze billions of online and in-store data points with 98% accuracy, offering a single trusted source of insights into pricing dynamics, promotional effectiveness, competitive activity, and retail execution. Our portfolio of market-proven solutions equips brands and retailers to proactively guide, not just follow, the consumer journey, ensuring optimal visibility, execution, and profitability across every retail touchpoint. For more information on Wiser, please visit www.wiser.com

Revenue
$49.4M
Customers
-
Year founded
2014
Funding
-
Team size
449
Growth
-
3
ToolsGroup

Boston, Massachusetts, United States

AI-powered supply chain planning and optimization to successfully navigate uncertainty - ToolsGroup helps retailers, distributors, and manufacturers improve the resilience and performance of their operations with a unique probabilistic planning approach that leverages AI and real-time data from across the enterprise for decision-making at the speed of business. ToolsGroup is also a great place to work! Visit https://www.toolsgroup.com/careers to see current opportunities.

Revenue
$35.1M
Customers
-
Year founded
1993
Funding
-
Team size
319
Growth
-
4
SoftServe Business Systems

Lviv, Lviv Oblast, Ukraine

SoftServe Business Systems was founded in 2003 in Ukraine 🇺🇦. As a product company our primary goal is to create innovation technologies for increasing efficiency of sales and other business processes of our customers, helping them not only to keep up with the times, but sometimes to stay ahead of it. We offer a comprehensive Retail Execution and TPx products. It covers all sales processes including Retail Execution Automation instruments, TPO, BI, Gamification, TeleSales and others. The product is tuned to the specific requirements of the large FMCG companies. Among our 100 customers - Unilever, JDE, AB InBev Efes Henkel, Nestle, Danone from 10 countries in Eastern Europe and Middle East. We are the Company focused on production and maintenance of software, innovations and services for FMCG market.

Revenue
$31.1M
Customers
-
Year founded
2003
Funding
-
Team size
283
Growth
-
5
FuturMaster

Boulogne-Billancourt, ÃŽle-de-France, France

FuturMaster is a pioneer in Supply Chain Planning and Revenue Growth Management. For over 30 years, the company has helped organizations optimize their operations through advanced technologies such as artificial intelligence, digital twins, and operational research. In 2024, FuturMaster launched Forecast At Scale, an innovative solution improving large-scale forecasting reliability, and Network Insight Graph, an advanced analytics tool enhancing supply chain resilience. With solutions used in more than 90 countries by over 650 customers, FuturMaster turns complexity into a competitive advantage.

Revenue
$24.2M
Customers
-
Year founded
1994
Funding
-
Team size
220
Growth
-
6
Aforza

London, England, United Kingdom

Developer of a cloud based salesforce platform intended to enhance the consumer goods industry. The company is currently operating in Stealth mode.

Revenue
$22M
Customers
-
Year founded
2019
Funding
-
Team size
62
Growth
720.86%
7
eLeader

Lublin, Lubusz Voivodeship, Poland

eLeader ranks among the leading suppliers of Retail Store Execution solutions supporting the implementation of a sales strategy in the field. The continuously developed SFA/FFM mobile systems with artificial intelligence improving e.g. visual merchandising are recognized by global analytics companies (e.g. Gartner, POI) and have been implemented by international corporations in over 80 countries. eLeader’s range of products includes scalable and flexible solutions covering business areas: - Sales Force Automation (SFA) – Automate all business tasks of sales, including order processing, contact management, inventory monitoring and control, order tracking, employee performance evaluation. - Field Force Management (FFM) – It enables fast and targeted steering of the entire field team. Ensures that the right person will be in the right place at the right time, including all necessary parts, tools, and equipment. - Retail Store Execution (RSE) –Enables the execution of all in-store activities aim to achieve all company retail standards related to exposition, promotional materials and products. - Product Recognition (www.eleader.biz/shelf-recognition) – Taking a Single Picture will give you full information about products exposition in the store. eLeader Shelf Recognition AI is a mobile solution that supports successful verification of exposition standards, accordance with the planogram and accurate evaluation of the product placement strategy. The company is the foundation of eLeader Group, which also provides solutions automating the development of business applications (Productive24).

Revenue
$16.6M
Customers
-
Year founded
2000
Funding
-
Team size
151
Growth
-
8
AGENA3000

Cholet, Pays de la Loire, France

FRANCE • CANADA • NETHERLANDS • TUNISIA What we do: Enhance and exchange data. For near 45 years, AGENA3000 is providing high-performance solutions in order to help its clients to optimize data management. All our solutions are agile, secure and designed to save time on a daily basis. In a nutshell: › A3 PIM INDUSTRY, A3 PIM SOURCING and A3 PIM RETAIL: management of product information › A3 EDI: digitization of B2B exchanges › A3 E-INVOICING: digitization of invoices › A3 TPM: management and monitoring of commercial agreements If you are looking for a job, we are hiring! To consult our job offers, click here: https://www.agena3000.com/en/join-us

Revenue
$13.9M
Customers
-
Year founded
1980
Funding
-
Team size
126
Growth
-
9
Blueshift

San Francisco, California, United States

customer data activation platform

Revenue
$12.4M
Customers
-
Year founded
2014
Funding
-
Team size
113
Growth
48.1%
10
UpClear

New York, New York, United States

CPG trade promotion software provider

Revenue
$11.5M
Customers
70
Year founded
2007
Funding
-
Team size
77
Growth
52.79%

Inclusion Criteria

- Must enable planning and execution of trade promotions - Should provide forecasting capabilities for promotional effectiveness - Needs to include budgeting and financial planning tools - Must offer analytics and reporting features to assess promotion performance - Should be usable by sales, marketing, and finance teams - Not just focused on sales transactions; must also provide insights into promotional ROI