As of September 2026, Latka tracks 4 URL shortener SaaS companies with $1M–$5M in annual revenue. They have combined revenues of $5.2M and employ 44 people. They serve 500 customers combined.
Every company below sells URL shortener software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
The URL Shortener industry focuses on products that create shorter and manageable links from lengthy web addresses. These tools are widely used in marketing, social media, and content sharing as they simplify link sharing while saving valuable character space in environments like Twitter. Additionally, URL shorteners often include analytics features that allow users to track link performance, user engagement, and conversion rates, making them valuable for data-driven decision making. Primary use cases of URL shorteners include enhancing user experience by making links easier to read and share, improving click-through rates in marketing campaigns, and enabling brands to maintain cleaner, more memorable links. Typical features in this category may include custom short URLs, link tracking and reporting, QR code generation, and integration with other marketing tools. Common buyers of URL shorteners include digital marketers, social media managers, and businesses looking to optimize their online presence and improve user engagement.
Sorting: Highest -> Lowest
Showing 4 of 4 companies ranked by annual revenue.
San Francisco, California, United States
Dub is the open-source link attribution platform for modern marketing teams. We power short links, QR codes, and conversion analytics for 1,000+ companies globally, including Twilio, Vercel, Perplexity, TripAdvisor, Huberman Labs, and many more.
United States
Drive traffic back to your site by adding your own branded messages to the page on the web.
Bangalore, Karnataka, India
We envision a world where every link tells a story and every engagement fosters connection. Our vision is to enable creators, freelancers and businesses in India & worldwide with seamless link management, revolutionising online engagement through intuitive design and innovative features.
Calgary, Alberta, Canada
Easily manage URL redirects using EasyRedir's simple, fast and reliable service for business.
Latka tracks 4 URL shortener SaaS companies with $1M–$5M in annual revenue. Together they generate $5.2M in annual revenue and employ 44 people.
Dub is the largest, with $1.4M in annual revenue, founded in 2024.
The average URL shortener SaaS company in this list makes $1.3M a year, across 4 companies with reported revenue. They serve 500 customers combined.
Ranked by annual revenue, the leaders are Dub, Replug, DotMe and Easyredir.
- Product must shorten lengthy URLs into compact links. - Must include analytics features to track performance metrics such as clicks and engagement. - Should offer customization options for branded short links. - Must support integration with social media platforms and marketing tools. - Not just a basic shortening tool; must also provide tracking and reporting functionality.
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