Founder Interview Video
How InGo Reached 80 Communities and $20K Average Contract Value After Rebuilding from Zero Revenue in 2020 (Interview with Michael Barnett)
Chapters
- 0:00Introduction and What InGo Does
- 0:34Product Explained: Social Registration for Events
- 1:02COVID Kills Revenue and Forces a Pivot
- 1:32New Model: Year-Round Brand Communities
- 2:02Pricing: $1 Per Member Per Year and $20K ACV
- 2:55Target Customers: Major Media Brands
- 3:36Founding Story and Early Pivots
- 4:28Funding: $2M Raised in 2015, Now Profitable
- 4:59Team Size and Engineering Setup
- 7:0580 Customers and Adding One Per Week
- 7:18Inbound Growth via Word-of-Mouth and Social
- 9:47Acquisition Interest and Future Options
- 10:34Potential $5M Raise and Growth Targets
- 11:52Revenue Was Zero in March 2020
- 13:41Famous Five Rapid-Fire Questions