Founder Interview Video
How Inkit Surpassed $1M Run Rate with 100 Customers and Zero Gross Churn (Interview with CEO Michael McCarthy)
Chapters
- 0:18Host Intro and Guest Welcome
- 0:40What Inkit Does and CRM Integration Model
- 1:33Pricing Model: SaaS Plus Per-Piece Metered
- 2:46Revenue Mix: SaaS vs Metered Breakdown
- 3:45Founding Story and Team Background
- 6:09Team Size, Engineers, and Sales Reps
- 10:00First Customer: Bite Squad and Cold Outreach
- 11:55Customer Count and Industry Breakdown
- 14:23Revenue Run Rate and Growth
- 15:43Funding: Less Than $1M Raised
- 18:54Gross Churn and Expansion Revenue
- 19:55Customer Acquisition Cost and ACV to CAC Ratio
- 20:52Famous Five: Books, Tools, and Habits