Insightful.Mobi
2025 Revenue
$1.3M
Funding
$0
YOY
7.7%
Team
12
Founded
2012
How Insightful.Mobi CEO Paul Miller grew Insightful.Mobi to $1.3M revenue with a 12 person team in 2025.
We sell field sales tools for companies that sell into retailers. Whether you are a consumer goods company, a manufacturer, or a distributor, you need to talk to us to transform your field team’s sales effectiveness. Go beyond the usual CRM functionality you would expect in field sales products. Our tools also uniquely help with the complexity of managing Promotional Activity at store level. In developed retail markets, up to 24% of the price of a product for a consumer is made up of promotional cost, so we are talking big money. If your customers are franchise or co-op retailers, they will be keen to get a more significant share of the promotional pie over their head offices. Let us show you how to do this. Most companies in the market use spreadsheets to track these $4B of promotional commitment & expenses, we want to change this using Sales IM simply and cost-effectively.
Last updated
Insightful.Mobi Revenue
In 2025, Insightful.Mobi's revenue reached $1.3M. The company previously reported $1.2M in 2024. Since its launch in 2012, Insightful.Mobi has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Insightful.Mobi Hit $1.3m revenue in December 2025 |
| 2024 | Insightful.Mobi Hit $1.2m revenue in October 2024 |
| 2023 | Insightful.Mobi Hit $816.9k revenue in October 2023 |
| 2021 | Insightful.Mobi Hit $680.8k revenue in April 2021 |
| 2012 | Launched with $0 revenue |
Insightful.Mobi Valuation, Funding Rounds
Insightful.Mobi is a bootstrapped Retail Execution Software startup. Founded in 2012, Insightful.Mobi has grown to $1.3M in revenue without raising any venture capital or outside funding.
As a self-funded Retail Execution Software SaaS company, Insightful.Mobi has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Insightful.Mobi Employees & Team Size
Insightful.Mobi employs approximately 12 people as of 2026, up from 10 in 2024.
Insightful.Mobi has 12 total employees in different roles and functions and 2 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2025 | Reached 12 employees (December 2025) |
| 2024 | Reached 10 employees (October 2024) |
| 2023 | Reached 10 employees (October 2023) |
| 2022 | Reached 10 employees (October 2022) |
| 2021 | Reached 10 employees (December 2021) |
| 2021 | Reached 10 employees (April 2021) |
Founder / CEO
Paul Miller
A commercial tech leader & innovator with direct global experience in the Consumer Packaged Goods, Professional Services and Retail Delivering transformational change in Field Selling and Merchandising in Retail. Turning IT cost centres into profit centres for selling. And a passionate public transport & transport infrastructure advocate in my downtime.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Insightful.Mobi yet.
Frequently Asked Questions about Insightful.Mobi
What is Insightful.Mobi's revenue?
Insightful.Mobi generates $1.3M in revenue.
Who founded Insightful.Mobi?
Insightful.Mobi was founded by Paul Miller.
Who is the CEO of Insightful.Mobi?
The CEO of Insightful.Mobi is Paul Miller.
How much funding does Insightful.Mobi have?
Insightful.Mobi raised $0.
How many employees does Insightful.Mobi have?
Insightful.Mobi has 12 employees.
Where is Insightful.Mobi headquarters?
Insightful.Mobi is headquartered in Auckland, Auckland, New Zealand.
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Compare Insightful.Mobi to the industry
Insightful.Mobi operates across multiple industries. Browse revenue, funding, and growth data for Insightful.Mobi in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .