Kumar identified WhatsApp and Telegram as the primary tools that Jugl's target customers currently use to manage employee communication, describing them as not efficiently designed for workplace productivity. He also referenced Slack and Microsoft Teams as tools that have failed to gain adoption among non-tech business owners in emerging markets, citing user adaptation challenges, interface unfamiliarity, and habit differences as the reasons for that failure. These characterizations reflect Kumar's stated views and are not confirmed figures or assessments from those companies. Jugl positions itself as a purpose-built alternative for the non-tech SMB segment in Asia, the Middle East, and Central America.