Founder Interview Video
How Keboola Gave Away Its Services Revenue to Build a Partner Ecosystem and a Freemium Funnel (Talk by CEO Pavel Doležal)
Chapters
- 0:00Event Introduction and Context
- 0:37Pavel's Opening: Why He Is Sharing Keboola's Story
- 0:59The Data Ecosystem Problem Keboola Solves
- 1:43Keboola's End-to-End Platform and Marketplace
- 4:05Two Personas: Coders and Business Users
- 5:35Bootstrapping Origins and Early Referral Growth
- 6:30Giving Away Professional Services Revenue to Partners
- 8:58Balancing Partners and Professional Services for Enterprise
- 9:47Customer Co-Funded Feature Development
- 10:40Community Building and the Data Girls Program
- 11:54Rossum AI: Virality Through Talent Demand
- 12:45Freemium Launch and Product-Led Growth Results
- 14:08Learning to Use Financial Instruments as a Bootstrapper
- 16:03Overexposure During COVID and Recovery
- 17:25Closing Lessons: Cash, Community, and Change