Klaviyo vs Rubicon: Revenue, Funding & Team Size Compared
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Klaviyo generates $1.2B in revenue; Rubicon generates $697.6M. Klaviyo is 1.8× bigger than Rubicon by revenue. The table below compares Klaviyo and Rubicon on funding, valuation, customers, team size and headquarters — every figure GetLatka has verified for each company.
| Company |  KlaviyoThis company |  Rubicon |
|---|---|---|
| Revenue | $1.2B | $697.6M |
| Valuation | $4.3B | $950M |
| Funding raised | $678.5M | $296.1M |
| Customers | 146K | 2.7M |
| Team size | 2.9K | 501 |
| Growth | 31.6% | Not disclosed |
| Founded | 2012 | 2008 |
| HQ | Boston, United States | Lexington, United States |
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Klaviyo at a glance
Klaviyo generates $1.2B in revenue with 2.9K employees, headquartered in Boston, United States.
- Revenue
- $1.2B
- Valuation
- $4.3B
- Funding
- $678.5M
- Customers
- 146K
- Team size
- 2.9K
- Founded
- 2012
Klaviyo is an American technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. It is designed to help grow businesses with personalized newsletters and automated emails.
Rubicon at a glance
Rubicon generates $697.6M in revenue with 501 employees, headquartered in Lexington, United States.
- Revenue
- $697.6M
- Valuation
- $950M
- Funding
- $296.1M
- Customers
- 2.7M
- Team size
- 501
- Founded
- 2008
Rubicon Project provides an automated advertising platform that enables publishers and advertisers to buy and sell digital advertising inventory through real-time bidding. The platform uses advanced algorithms and data analytics to help…
Other Klaviyo alternatives
Klaviyo competes with more than the companies on this page. Browse the full alternative lists to compare revenue, funding and team size across the category.
Klaviyo vs Rubicon: frequently asked questions
Is Klaviyo or Rubicon bigger?
Klaviyo is the bigger company by revenue, at $1.2B against $697.6M for Rubicon.
How much revenue does Klaviyo make?
Klaviyo generates $1.2B in annual revenue with a team of 2.9K.
How much revenue does Rubicon make?
Rubicon generates $697.6M in annual revenue with a team of 501.
How much funding has Klaviyo raised?
Klaviyo has raised $678.5M in total funding since it was founded in 2012.
How much funding has Rubicon raised?
Rubicon has raised $296.1M in total funding since it was founded in 2008.