Rubicon
Valuation
$950M
2023 Revenue
$697.6M
Customers
2.7M
Funding
$296.1M
Avg ACV
$258
Team
501
Founded
2008
How Rubicon CEO Nate Morris grew Rubicon to $697.6M revenue and 2.7M customers in 2023.
Rubicon Project provides an automated advertising platform that enables publishers and advertisers to buy and sell digital advertising inventory through real-time bidding. The platform uses advanced algorithms and data analytics to help businesses maximize their ad revenue and reach their target audiences more effectively.
Last updated
Rubicon Revenue
In 2023, Rubicon's revenue reached $697.6M. The company previously reported $675.4M in 2022. Since its launch in 2008, Rubicon has shown consistent revenue growth.
Rubicon Valuation, Funding Rounds
Rubicon reached a $950M valuation in 2017, set during its Series E round.
Rubicon has raised $296.1M in total funding across 8 rounds, most recently a $11.6M Series E round in 2018.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2018 | Series E | $11.6M | - | - |
| 2018 | Series E | $65M | - | - |
| 2017 | Series E | $50M | $950M | 5% |
| 2017 | Series D | $74.4M | $750M | 10% |
| 2015 | Series C | $57.1M | $450M | 13% |
| 2015 | Series B | $32M | - | - |
| 2012 | Series A | $5M | - | - |
| 2009 | Seed Round | $1M | - | - |
Rubicon Employees & Team Size
Rubicon employs approximately 501 people as of 2026, down from 581 in 2023.
Rubicon has 501 total employees in different roles and functions and 72 sales reps that carry a quota. They have 2.7M customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2025 | Reached 501 employees (July 2025) |
| 2023 | Reached 581 employees (July 2023) |
| 2020 | Reached 614 employees (December 2020) |
| 2020 | Reached 614 employees (August 2020) |
| 2020 | Reached 636 employees (June 2020) |
| 2019 | Reached 636 employees (December 2019) |
| 2018 | Reached 621 employees (December 2018) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Rubicon acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
Frequently Asked Questions about Rubicon
What is Rubicon's revenue?
Rubicon generates $697.6M in revenue.
Who founded Rubicon?
Rubicon was founded by Nate Morris.
Who is the CEO of Rubicon?
The CEO of Rubicon is Nate Morris.
How much funding does Rubicon have?
Rubicon raised $296.1M.
How many employees does Rubicon have?
Rubicon has 501 employees.
Where is Rubicon headquarters?
Rubicon is headquartered in Lexington, Kentucky, United States.
People Also Viewed

IMC Companies
IMC Companies is a national network of intermodal logistics businesses providing an array of services including container drayage, expedited services, customs, and more.

Navan
Navan, Inc. (formerly TripActions) is a privately held American corporate travel and expense management company headquartered in Palo Alto, California. It offers travel, expense, and corporate card management solutions to automate manual processes and drive spend visibility.

Rubrik
Provider of cloud infrastructure technology designed for data protection, search, analytics, archival and copy data management. The company's Rubrik Cloud Data Management, offers live data access for recovery and application development by fusing enterprise data management with web-scale IT and eliminating backup software, enabling companies to manage data at scale while realizing data-driven services anytime, anywhere.

Arctic Wolf
Using the cloud-native Arctic Wolf® Platform, we help organizations end cyber risk by providing security operations as a concierge service. Arctic Wolf solutions include Arctic Wolf® Managed Detection and Response (MDR), Managed Risk, Managed Security Awareness, and Incident Response; each delivered by our Concierge Delivery Model. Highly-trained security experts work as an extension of internal teams to provide 24×7 monitoring, detection and response, as well as ongoing risk management to proactively protect organizations while continually strengthening their security posture.

Motive
Motive builds technology to improve the safety, productivity and profitability of businesses that power the physical economy.

BYJU'S
Provider of an online learning application. The company offers home-based learning programs for students in grades 4-12, as well as for competitive exams such as the CAT, IAS, GRE and GMAT through video lessons by teachers and adaptive testing modules for personalized learning.
Compare Rubicon to the industry
Rubicon operates across multiple industries. Browse revenue, funding, and growth data for Rubicon in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .