Valuation
$950M
2023 Revenue
$697.6M
Customers
2.7M
Funding
$296.1M
Avg ACV
$258
Team
501
Founded
2008
How Rubicon CEO Nate Morris grew to $697.6M revenue and 2.7M customers in 2023.
Rubicon Project provides an automated advertising platform that enables publishers and advertisers to buy and sell digital advertising inventory through real-time bidding. The platform uses advanced algorithms and data analytics to help businesses maximize their ad revenue and reach their target audiences more effectively.
Last updated
Rubicon Revenue
In 2023, Rubicon's revenue reached $697.6M. The company previously reported $675.4M in 2022. Since its launch in 2008, Rubicon has shown consistent revenue growth.
Rubicon Valuation, Funding Rounds
Rubicon reached a $950M valuation in 2017, set during its Series E round.
Rubicon has raised $296.1M in total funding across 8 rounds, most recently a $11.6M Series E round in 2018.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|---|---|---|---|---|
| 2018 | Series E | $11.6M | - | - | |
| 2018 | Series E | $65M | - | - | |
| 2017 | Series E | $50M | $950M | 5% | |
| 2017 | Series D | $74.4M | $750M | 10% | |
| 2015 | Series C | $57.1M | $450M | 13% | |
| 2015 | Series B | $32M | - | - | |
| 2012 | Series A | $5M | - | - | |
| 2009 | Seed Round | $1M | - | - |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Rubicon serves 2.7M customers.
Rubicon Employees & Team Size
Rubicon employs approximately 501 people as of 2026, down from 581 in 2023, including 72 sales reps that carry a quota. It serves 2.7M customers that rely on its solutions.
| Year | Milestone |
|---|---|
| 2025 | Reached 501 employees (July 2025) |
| 2023 | Reached 581 employees (July 2023) |
| 2020 | Reached 614 employees (December 2020) |
| 2020 | Reached 614 employees (August 2020) |
| 2020 | Reached 636 employees (June 2020) |
| 2019 | Reached 636 employees (December 2019) |
| 2018 | Reached 621 employees (December 2018) |
Frequently Asked Questions about Rubicon
What is Rubicon's revenue?
Rubicon generates $697.6M in revenue.
Who founded Rubicon?
Rubicon was founded by Nate Morris.
Who is the CEO of Rubicon?
The CEO of Rubicon is Nate Morris.
How much funding does Rubicon have?
Rubicon raised $296.1M.
How many employees does Rubicon have?
Rubicon has 501 employees.
Where is Rubicon headquarters?
Rubicon is headquartered in Lexington, Kentucky, United States.
Compare Rubicon to the industry
Rubicon operates across multiple industries. Browse revenue, funding, and growth data for Rubicon in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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