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How Rubicon CEO Nate Morris grew Rubicon to $697.6M revenue and 2.7M customers in 2023.

Rubicon Project provides an automated advertising platform that enables publishers and advertisers to buy and sell digital advertising inventory through real-time bidding. The platform uses advanced algorithms and data analytics to help businesses maximize their ad revenue and reach their target audiences more effectively.

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Rubicon Revenue

In 2023, Rubicon's revenue reached $697.6M. The company previously reported $675.4M in 2022. Since its launch in 2008, Rubicon has shown consistent revenue growth.

Rubicon Revenue GrowthReported revenue / ARR by year$0$150M$300M$450M$600M$750M200820102012201420162018202020222023$0$156M$698MSource: GetLatka.com
YearMilestone
2023Rubicon Hit $697.6m revenue in December 2023Source
2022Rubicon Hit $675.4m revenue in December 2022Source
2020Rubicon Hit $156.4m revenue in August 2020
2008Launched with $0 revenue

Rubicon Valuation, Funding Rounds

Rubicon reached a $950M valuation in 2017, set during its Series E round.

Rubicon has raised $296.1M in total funding across 8 rounds, most recently a $11.6M Series E round in 2018.

Rubicon Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$200M$400M$600M$800M$1B2008201020122014201620182008 cumulative: $0 • 2008 Founded: $02009 cumulative: $1M • 2008 Founded: $0 • 2009 Seed Round: $1M2012 cumulative: $6M • 2008 Founded: $0 • 2009 Seed Round: $1M • 2012 Series A: $5M2015 cumulative: $38M • 2008 Founded: $0 • 2009 Seed Round: $1M • 2012 Series A: $5M • 2015 Series B: $32M2015 cumulative: $95M • 2008 Founded: $0 • 2009 Seed Round: $1M • 2012 Series A: $5M • 2015 Series B: $32M • 2015 Series C: $57M @ $450M valuation2017 cumulative: $170M • 2008 Founded: $0 • 2009 Seed Round: $1M • 2012 Series A: $5M • 2015 Series B: $32M • 2015 Series C: $57M @ $450M valuation • 2017 Series D: $74M @ $750M valuation2017 cumulative: $220M • 2008 Founded: $0 • 2009 Seed Round: $1M • 2012 Series A: $5M • 2015 Series B: $32M • 2015 Series C: $57M @ $450M valuation • 2017 Series D: $74M @ $750M valuation • 2017 Series E: $50M @ $950M valuation2018 cumulative: $285M • 2008 Founded: $0 • 2009 Seed Round: $1M • 2012 Series A: $5M • 2015 Series B: $32M • 2015 Series C: $57M @ $450M valuation • 2017 Series D: $74M @ $750M valuation • 2017 Series E: $50M @ $950M valuation • 2018 Series E: $65M2018 cumulative: $296M • 2008 Founded: $0 • 2009 Seed Round: $1M • 2012 Series A: $5M • 2015 Series B: $32M • 2015 Series C: $57M @ $450M valuation • 2017 Series D: $74M @ $750M valuation • 2017 Series E: $50M @ $950M valuation • 2018 Series E: $65M • 2018 Series E: $12M$296M2008 Founded: $0 valuation2015 Series C: $450M valuation2017 Series D: $750M valuation2017 Series E: $950M valuation$950MSource: GetLatka.com
YearRoundAmountValuation% Sold
2018Series E$11.6M--
2018Series E$65M--
2017Series E$50M$950M5%
2017Series D$74.4M$750M10%
2015Series C$57.1M$450M13%
2015Series B$32M--
2012Series A$5M--
2009Seed Round$1M--

Rubicon Employees & Team Size

Rubicon employs approximately 501 people as of 2026, down from 581 in 2023.

Rubicon has 501 total employees in different roles and functions and 72 sales reps that carry a quota. They have 2.7M customers that rely on the company's solutions.

Rubicon Team GrowthReported headcount over time0150300450600750200820102012201420162018202020222024202500501501Source: GetLatka.com
YearMilestone
2025Reached 501 employees (July 2025)
2023Reached 581 employees (July 2023)
2020Reached 614 employees (December 2020)
2020Reached 614 employees (August 2020)
2020Reached 636 employees (June 2020)
2019Reached 636 employees (December 2019)
2018Reached 621 employees (December 2018)

Founder / CEO

Nate Morris

Nate Morris is listed as Founder / CEO at Rubicon.

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Customers

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Frequently Asked Questions about Rubicon

What is Rubicon's revenue?

Rubicon generates $697.6M in revenue.

Who founded Rubicon?

Rubicon was founded by Nate Morris.

Who is the CEO of Rubicon?

The CEO of Rubicon is Nate Morris.

How much funding does Rubicon have?

Rubicon raised $296.1M.

How many employees does Rubicon have?

Rubicon has 501 employees.

Where is Rubicon headquarters?

Rubicon is headquartered in Lexington, Kentucky, United States.

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Compare Rubicon to the industry

Rubicon operates across multiple industries. Browse revenue, funding, and growth data for Rubicon in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .