Valuation · 2017
$950M
2023 Revenue
$697.6M
Customers
2.7M
Funding
$296.1M
Avg ACV
$258
Team · 2025
501
Founded
2008
Rubicon Revenue, Valuation & Funding (2023)
Rubicon generated $697.6M in revenue in 2023. Source: investors.rubicon.com
Rubicon Project provides an automated advertising platform that enables publishers and advertisers to buy and sell digital advertising inventory through real-time bidding. The platform uses advanced algorithms and data analytics to help businesses maximize their ad revenue and reach their target audiences more effectively.
Last updated
Rubicon Revenue
In 2023, Rubicon's revenue reached $697.6M. The company previously reported $675.4M in 2022.
| Year | Milestone | Source |
|---|---|---|
| 2023 | Rubicon revenue for 2023: $697.6m | investors.rubicon.com |
| 2022 | Rubicon revenue for 2022: $675.4m | investors.rubicon.com |
| 2008 | Launched with $0 revenue |
Rubicon Valuation, Funding Rounds
Rubicon reached a $950M valuation in 2017, set during its Series E round.
Rubicon has raised $296.1M in total funding across 8 rounds, most recently a $11.6M Series E round in 2018.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2018 | Series E | $11.6M | - | - | Not recorded |
| 2018 | Series E | $65M | - | - | Not recorded |
| 2017 | Series E | $50M | $950M | 5% | Not recorded |
| 2017 | Series D | $74.4M | $750M | 10% | Not recorded |
| 2015 | Series C | $57.1M | $450M | 13% | Not recorded |
| 2015 | Series B | $32M | - | - | Not recorded |
| 2012 | Series A | $5M | - | - | Not recorded |
| 2009 | Seed | $1M | - | - | Not recorded |
Founder / CEO
Customers
Rubicon serves 2.7M customers.
Rubicon Employees & Team Size
Rubicon employs approximately 501 people as of 2026, down from 581 in 2023, including 72 sales reps that carry a quota. It serves 2.7M customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 501 employees (July 2025) | Not recorded |
| 2023 | Reached 581 employees (July 2023) | Not recorded |
| 2020 | Reached 614 employees (December 2020) | Not recorded |
| 2020 | Reached 614 employees (August 2020) | Not recorded |
| 2020 | Reached 636 employees (June 2020) | Not recorded |
| 2019 | Reached 636 employees (December 2019) | Not recorded |
| 2018 | Reached 621 employees (December 2018) | Not recorded |
Frequently Asked Questions about Rubicon
What is Rubicon's revenue?
As of 2023, Rubicon generated $697.6M in revenue.
What is Rubicon's valuation?
As of 2017, Rubicon was valued at $950M.
Who founded Rubicon?
Rubicon was founded by Nate Morris.
When was Rubicon founded?
Rubicon was founded in 2008.
Who is the CEO of Rubicon?
The CEO of Rubicon is Nate Morris.
How much funding does Rubicon have?
Rubicon raised $296.1M across 8 rounds.
How many employees does Rubicon have?
As of 2025, Rubicon had 501 employees.
Where is Rubicon headquartered?
Rubicon is headquartered in Lexington, Kentucky, United States.
Compare Rubicon to the industry
Rubicon operates across multiple industries. Browse revenue, funding, and growth data for Rubicon in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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