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Rubicon Alternatives & Competitors

The closest alternatives to Rubicon are Bird (Formerly MessageBird), RTB House and RTB House. Rubicon generates $697.6M in revenue with 501 employees. Every one of the 20 alternatives below is compared with Rubicon on revenue, funding, customers, team size and founding year.

Rubicon at a glance

Revenue
$697.6M
Valuation
$950M
Funding
$296.1M
Customers
2.7M
Team size
501
Founded
2008

Rubicon vs its top alternatives

Rubicon is pinned as the first column so every figure is read against it. Blank cells are figures we have not verified, never zeros.

Rubicon compared with its top alternatives on revenue, funding, customers and team size
CompanyRubicon logoRubiconThis companyBird (Formerly MessageBird) logoBird (Formerly MessageBird)RTB House logoRTB HouseRTB House logoRTB HouseRTB House logoRTB HouseSeismic logoSeismicThe Brandtech Group logoThe Brandtech GroupThe Brandtech Group logoThe Brandtech GroupGupShup logoGupShupThryv logoThryv
Revenue$697.6M$900M$474.2M$474.2M$474.2M$400M$1B$1B$360.5M$328.9M
Valuation$950MNot disclosedNot disclosedNot disclosedNot disclosedNot disclosedNot disclosedNot disclosedNot disclosedNot disclosed
Funding raised$296.1M$1.1BNot disclosedNot disclosedNot disclosed$426.5M$320M$320M$144.1MNot disclosed
Customers2.7M15KNot disclosedNot disclosedNot disclosed2KNot disclosedNot disclosed100KNot disclosed
Team size5011651.2K1.2K1.2K1.3K1141141.1K5.2K
Founded200820112012201220122010201520152004Not disclosed
HQLexington, United StatesNetherlandsPolandPolandPolandUnited StatesUnited StatesUnited StatesUnited StatesUnited States

Top Demand Side Platform (DSP) companies similar to Rubicon

RTB House logo

2. RTB House

Poland · Demand Side Platform (DSP)

RTB House is a global marketing technology company that provides retargeting and programmatic advertising solutions for online businesses. The company was founded in 2012 and is headquartered in Warsaw, Poland, with…

RTB House revenue & fundingRubicon vs RTB House

Revenue
$474.2M
Team size
1.2K
RTB House logo

3. RTB House

Poland · Demand Side Platform (DSP)

RTB House is a global marketing technology company that provides retargeting and programmatic advertising solutions for online businesses. The company was founded in 2012 and is headquartered in Warsaw, Poland, with…

RTB House revenue & fundingRubicon vs RTB House

Revenue
$474.2M
Team size
1.2K
RTB House logo

4. RTB House

Poland · Demand Side Platform (DSP)

RTB House is a global marketing technology company that provides retargeting and programmatic advertising solutions for online businesses. The company was founded in 2012 and is headquartered in Warsaw, Poland, with…

RTB House revenue & fundingRubicon vs RTB House

Revenue
$474.2M
Team size
1.2K
Seismic logo

5. Seismic

United States · Demand Side Platform (DSP)

Seismic.com is owned by Seismic Software, Inc., a sales and marketing enablement platform that helps businesses improve their sales productivity and effectiveness. The company was founded in 2010 and is headquartered in…

Seismic revenue & fundingRubicon vs Seismic

Revenue
$400M
Funding
$426.5M
Customers
2K
Team size
1.3K
GupShup logo

8. GupShup

United States · Demand Side Platform (DSP)

Gupshup enables better customer engagement through conversational messaging. Gupshup is the leading conversational messaging platform, powering over 5 billion messages per month. Across verticals, thousands of large and…

GupShup revenue & fundingRubicon vs GupShup

Revenue
$360.5M
Funding
$144.1M
Customers
100K
Team size
1.1K
Thryv logo

9. Thryv

United States · Demand Side Platform (DSP)

Thryv Holdings, Inc. (NASDAQ:THRY), provider of Thryv software, supports more than 50,000 local businesses across the U.S., Canada and Australia. Thryv's do-it-all small business software helps small businesses reach…

Thryv revenue & fundingRubicon vs Thryv

Revenue
$328.9M
Team size
5.2K
Attentive logo

13. Attentive

United States · Demand Side Platform (DSP)

Attentive is a personalized mobile messaging platform for innovative brands & organizations that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text…

Attentive revenue & fundingRubicon vs Attentive

Revenue
$308.7M
Funding
$863M
Customers
2K
Team size
1.5K
ActiveCampaign logo

14. ActiveCampaign

United States · Demand Side Platform (DSP)

ActiveCampaign, the Chicago-based marketing automation and customer experience platform, reported annual recurring revenue of $165 million in 2021, the last publicly confirmed revenue figure the company has disclosed…

ActiveCampaign revenue & fundingRubicon vs ActiveCampaign

Revenue
$290.5M
Funding
$360M
Customers
145K
Team size
865
InMobi logo

15. InMobi

India · Demand Side Platform (DSP)

Founded in 2007, InMobi is a global consumer technology company that leverages AI to drive growth through innovative consumer-focused digital platforms and end-to-end mobile advertising solutions. We have grown InMobi…

InMobi revenue & fundingRubicon vs InMobi

Revenue
$281M
Funding
$461.7M
Team size
2.5K
InMobi logo

16. InMobi

India · Demand Side Platform (DSP)

Founded in 2007, InMobi is a global consumer technology company that leverages AI to drive growth through innovative consumer-focused digital platforms and end-to-end mobile advertising solutions. We have grown InMobi…

InMobi revenue & fundingRubicon vs InMobi

Revenue
$281M
Funding
$461.7M
Team size
2.5K
InMobi logo

17. InMobi

India · Demand Side Platform (DSP)

Founded in 2007, InMobi is a global consumer technology company that leverages AI to drive growth through innovative consumer-focused digital platforms and end-to-end mobile advertising solutions. We have grown InMobi…

InMobi revenue & fundingRubicon vs InMobi

Revenue
$281M
Funding
$461.7M
Team size
2.5K
Leadsquared logo

18. Leadsquared

India · Demand Side Platform (DSP)

LeadSquared is a customer acquisition and engagement platform. It offers a comprehensive suite of marketing automation and sales execution capabilities that enable businesses to attract, engage, and convert leads into…

Leadsquared revenue & fundingRubicon vs Leadsquared

Revenue
$279.3M
Funding
$35M
Customers
1K
Team size
1.3K
jellyfish.com logo

20. jellyfish.com

United Kingdom · Demand Side Platform (DSP)

Jellyfish is a new kind of marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms…

jellyfish.com revenue & fundingRubicon vs jellyfish.com

Revenue
$245M
Team size
2.2K

Rubicon vs the Demand Side Platform (DSP) market

Rubicon ranks #1 of 181 Demand Side Platform (DSP) companies by annual revenue, putting it in the top 1% of the market.

Companies tracked
181
Median revenue
$4.5M
Median funding
$8.7M
Median team size
33.5

Rubicon funding

Rubicon funding rounds with amount raised and valuation
DateRoundAmountValuation
Nov 2018Series E$11.6MNot disclosed
May 2018Series E$65MNot disclosed
Aug 2017Series E$50M$950M
Jan 2017Series D$74.4M$750M
Sep 2015Series C$57.1M$450M
Jan 2015Series B$32MNot disclosed
Jul 2012Series A$5MNot disclosed
Jan 2009Seed$1MNot disclosed

Rubicon competitors FAQ

What companies are similar to Rubicon?

The closest alternatives to Rubicon are Bird (Formerly MessageBird), RTB House and RTB House, all active in Demand Side Platform (DSP). This page compares each of them with Rubicon on revenue, funding, customers and team size.

What is the best alternative to Rubicon?

Bird (Formerly MessageBird) is the closest alternative to Rubicon, generating $900M in revenue. Which alternative fits best depends on budget and company size, so compare all 20 alternatives above before choosing.

How much revenue does Rubicon generate?

Rubicon generates $697.6M in revenue.

How much funding has Rubicon raised?

Rubicon has raised $296.1M in funding.

How many customers does Rubicon have?

Rubicon has 2.7M customers.

Is Rubicon bigger than Bird (Formerly MessageBird)?

No. Bird (Formerly MessageBird) generates $900M in revenue versus $697.6M at Rubicon.