Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time
Developer of an application designed to help the companies making smart home devices. The company's application offers smart lights, thermostat models and security platforms, enabling clients to make an app for a wide variety of smart home appliances.
Last updated
In 2024, Kraftful's revenue reached $1.6M. The company previously reported $679.5K in 2023. Since its launch in 2019, Kraftful has shown consistent revenue growth.
Kraftful is a bootstrapped IoT Development Tools startup. Founded in 2019, Kraftful has grown to $1.6M in revenue without raising any venture capital or outside funding.
As a self-funded IoT Development Tools SaaS company, Kraftful has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Kraftful serves 1K customers.
Kraftful employs approximately 16 people as of 2026, including 4 sales reps that carry a quota. It serves 1K customers that rely on its solutions.
Kraftful generates an estimated $1.6M in annual revenue.
Kraftful was founded by Yana Welinder.
The CEO of Kraftful is Yana Welinder.
Kraftful is bootstrapped and has not raised outside funding.
Kraftful has 16 employees.
Kraftful is headquartered in San Francisco, California, United States.
Kraftful operates across multiple industries. Browse revenue, funding, and growth data for Kraftful in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profileLeal is a customer marketing platform for offline and omnichannel retailers, founded in 2016 in...
Developer of cloud-based collaboration software intended to promote the transformation of software...
Provider of a cloud-based learning platform intended to revolutionize the way people learn. The...
2024 Revenue
$1.6M(Est.)
Customers
1K
Funding
$0
Avg ACV
$1.6K
Team
16
Founded
2019
| Year | Milestone | Source |
|---|---|---|
| 2024 | Kraftful Hit $1.6m revenue in October 2024 | Estimated |
| 2023 | Kraftful Hit $679.5k revenue in October 2023 | Estimated |
| 2021 | Kraftful Hit $283.1k revenue in April 2021 | |
| 2019 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 16 employees (October 2024) | |
| 2023 | Reached 16 employees (October 2023) | |
| 2022 | Reached 11 employees (October 2022) | |
| 2021 | Reached 8 employees (December 2021) | |
| 2021 | Reached 4 employees (April 2021) |
Provider of a data analytics platform intended to model technical data in the climatic context. The...
If you're the CEO and would like to join the podcast, please DM Nathan Latka on LinkedIn.