Legit Check By Ch Revenue (2021)

Legit Check By Ch generated $200K in revenue in 2021.

Legit Check By Ch generated approximately $200,000 in trailing twelve-month revenue from May 2020 to May 2021, according to Daniel Ch. He noted the figure could be slightly higher, perhaps around $220,000, because some charges were processed outside of WooCommerce. In its first year as a business, 2019, the company brought in roughly $25,000, with Daniel estimating between $20,000 and $30,000.

Legit Check By Ch processed approximately 600 to 700 verifications in the month prior to the May 2021 interview. Authentication fees range from $20 to $100 per item depending on the product, with most items priced at $20. A Hermes Birkin bag commands the maximum price of $100. The company also offers a $60 authentication certificate, formatted as a formal letter accepted by banks, PayPal, and American Express, for customers seeking refunds on counterfeit purchases.

The blended average order value is approximately $60, reflecting the mix of standard verifications and certificate orders. The business model is transactional, with customers paying once per verification. Daniel Ch reported that 25 to 40 percent of customers return for additional verifications, indicating meaningful repeat usage despite the one-time payment structure.

On the free side, the platform has accumulated 6,000,000 all-time readers of its authentication guides as of May 2021. The app reached 100,000 users before an Android version was released and 300,000 users before the company began monetizing in April 2019. The free guide library, described as containing approximately one million words, serves as the primary customer acquisition channel.

Legit Check By Ch operates a transactional authentication model. Customers submit photographs of luxury items and pay a one-time fee between $20 and $100 to receive a verdict. The $60 certificate product, which produces a formal authentication letter for dispute resolution, is an additional revenue line within the same workflow. There is no subscription or recurring revenue component.

The company processes roughly 600 to 700 verifications per month, generating approximately $15,000 in monthly revenue as of April 2021, implying a blended revenue per verification of roughly $21 to $25 based on volume alone, though the stated average order value of $60 suggests the certificate product meaningfully lifts the average. The host's back-of-envelope calculation of $14,000 based on 700 verifications at $20 each was corrected by Daniel, who confirmed the actual figure was close to $15,000 due to the higher-priced certificate mix.

The business is profitable. Daniel Ch confirmed profitability and noted that operating margins could reach approximately 95 percent on a founder-only basis if the broader team were removed, a figure he attributed to the low fixed-cost structure of the authentication workflow. He referenced this in the context of a discretionary earnings or owner-benefit metric rather than a formal GAAP margin. Gross margin, burn rate, runway, CAC, LTV, and churn were not formally discussed. The repeat customer rate of 25 to 40 percent was the primary retention metric cited. The company uses WooCommerce and its order-note function as the current fulfillment mechanism, with a more formal system described as forthcoming. Organic SEO through the free guide library is the primary growth channel, with no paid acquisition discussed.

Legit Check By Ch had a team of eight to ten people as of May 2021, with Daniel Ch noting some ambiguity due to long-term freelance partnerships that do not constitute formal employment. Of that total, five are engineers, making the team heavily weighted toward technical staff. Daniel and his brother David Ch are the two owners and primary operators, with additional help from authentication specialists and developers.