Founder Interview Video
How Livestorm Grew to Nearly 1,000 Customers with a $120 ARPU and 15-Person Team (Interview with CEO Gilles Bertaux)
Chapters
- 0:00Introduction and What Livestorm Does
- 0:24How Livestorm Competes with Zoom and GoToWebinar
- 0:41Average Pricing and Customer Segments
- 1:21Team Size and First Sales Hire
- 1:54Sales Quota, Commission Structure and Base Pay
- 5:08Launch Year and Customer Count
- 6:22Growth Channels: Virality, SEO, Capterra and AdWords
- 6:46Capterra Spend, SEO Keywords and Affiliate Outreach
- 10:43Churn: Monthly and Annual Rates
- 11:55Funding History and New Round in Progress
- 13:21Famous Five: Favorite Business Books
- 13:53Net Burn and Capital Efficiency
- 14:13Role Models, Favorite Tool and Personal Background
- 15:16Advice to Younger Self and Wrap-Up