Living Security logo
Founded 2017

Living Security

2020 Revenue

$1.4M

YOY

Funding

$1.8M

Overview

About Living Security

Gamified cybersecurity awareness training

Monthly Revenue

$116.0K

Total Expenses

$126.0K

=
Net Income

($10.0K)

Ebidta Margin

-8.62%

+
YOY Growth

=
Rule of 40

-9


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Living Security CEO Ashley Rose on 01/08/2020.

Watch the podcast


Headquarters

3595 Ranch Road 620 South 150 AustinTexasUnited States

Living Security Revenue vs Funding

$Funding$Revenue

Revenue

In 2020, Living Security revenue run rate hit $1.4M in revenue.

$1.4M

Funding History

Living Security has raised $1.8M.

Funding DateRoundTotalValuation
01/08/2020$1.8M

Customers

Living Security has 58 customers.

Lifetime Months

1K

×
Monthly ARPU

$2.0K

=
Lifetime Dollars

$2.4M


Acquisition Cost

$12.0K

Average Annual Price

$24.0K

$0$24.0K6 month payback period024681012

Churn

Living Security has an annual churn rate of 1%

Churn vs Expansion

-300-200-1000%100200300
Gross Annual Dollar Churn

-1.00%

Annual Dollar Expansion

+312.00%

Net Revenue Retention

411.00%

Team

Employees

Living Security has 18 employees.They have 2 sales reps that carry a quota.

2020
DistributionQty

Other

16

Engineers

0

Quota Carrying

2 (11%)

CEO/Founder

Ashley Rose

As the CEO of Living Security, Ashley is passionate about helping companies build positive security cultures. An adaptable problem solver, she is thoughtful and transparent in her approach to running the company and working with clients toward a singular goal: to reduce risk by making security awareness engaging and quantifiable. Ashley has a Bachelors of Business Administration from the University of Michigan and is a serial entrepreneur with experience designing and managing product lines. After launching her career in the tech industry, she became intrigued by cybersecurity and its accelerating impact. Now Living Security combines that interest with her passions for entrepreneurship and helping people.


CEO Q&A

What's your age?

32

Favorite online tool?

Hubspot

Favorite book?

Hard thing about hard things

Favorite CEO?

Jason Lempkin

Advice for 20 year old self

Things change


Frequently Asked Questions about Living Security

When was Living Security founded?

Living Security was founded in 2017.


Who is the CEO of Living Security?

The CEO of Living Security is Ashley Rose


How many employees does Living Security have?

Living Security has 18 employees.

How much revenue does Living Security generate?

Living Security generates $1.4M in revenue.


How much funding does Living Security have?

Living Security has raised $1.8M.


Where is Living Security headquarters?

Living Security is headquartered at 3595 Ranch Road 620 South 150 AustinTexasUnited States

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