Living Security logo
Founded 2017

Living Security

2021 Revenue

$3.6M

YOY

Funding

$19.1M

Overview

About Living Security

Gamified cybersecurity awareness training|Cybersecurity Human Risk Management

Monthly Revenue

$300.0K

$184.0K (0.00%)
Total Expenses

$310.0K

=
Net Income

-$10.0K

Ebidta Margin

-3.33%

+
YOY Growth

=
Rule of 40

-3


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Living Security CEO Ashley Rose on 05/12/2021

Watch the podcast


Headquarters

3595 Ranch Road 620 South AustinTexasUnited States

Living Security Revenue vs Funding

$Funding$Revenue

Living Security Revenue

In 2021, Living Security revenue run rate hit $3.6M in revenue.

159.00%▲$1.4M$3.6M

Living Security Valuation and Funding History

Living Security has raised a total of $19.1M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation
05/12/2021$14.0M
06/01/2020$5.0M
03/05/2018$50.0K

Customers

Living Security has 130 customers.

Lifetime Months

1K

×
Monthly ARPU

$2.0K

=
Lifetime Dollars

$2.4M


Acquisition Cost

$20.0K

Average Annual Price

$24.0K

$0$24.0K10 month payback period024681012

Churn

Living Security has an annual churn rate of 1.00%

Churn vs Expansion

-300-200-1000%100200300
Gross Annual Dollar Churn

-1.00%

Annual Dollar Expansion

312.00%

Net Revenue Retention

411.00%

Team

Employees

Living Security has 60 employees. They have 15 sales reps that carry a quota, an engineering team of 4 and a marketing team of 2.

20192020202158.00%▲100.00%▲
DistributionQty

Total Team Size

60

Engineers

4 (7%)

Sales

15 (25%)

Marketing

2 (3%)

CEO/Founder

Ashley Rose

As the CEO of Living Security, Ashley is passionate about helping companies build positive security cultures. An adaptable problem solver, she is thoughtful and transparent in her approach to running the company and working with clients toward a singular goal: to reduce risk by making security awareness engaging and quantifiable. Ashley has a Bachelors of Business Administration from the University of Michigan and is a serial entrepreneur with experience designing and managing product lines. After launching her career in the tech industry, she became intrigued by cybersecurity and its accelerating impact. Now Living Security combines that interest with her passions for entrepreneurship and helping people. |As the CEO of Living Security, Ashley has been the driving force behind the company’s rapid growth. Since its founding in 2017, Living Security has raised more than $20 million for growth and product development and accelerated revenue growth for three consecutive years. Ashley is also continually working to build a diverse and inclusive organization around the belief that the team should reflect the community at large. An adaptable problem solver, Ashley is thoughtful and transparent in her approach to running the company and working with clients toward a singular goal: reduce risk by making people a security asset instead of a liability.


CEO Q&A

What's your age?

32

Favorite online tool?

Hubspot

Favorite book?

Hard thing about hard things

Favorite CEO?

Jason Lempkin

Advice for 20 year old self

Things change


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Frequently Asked Questions about Living Security

When was Living Security founded?

Living Security was founded in 2017.


Who is the CEO of Living Security?

The CEO of Living Security is Ashley Rose


How many employees does Living Security have?

Living Security has 60 employees.

How much revenue does Living Security generate?

Living Security generates $3.6M in revenue.


How much funding does Living Security have?

Living Security has raised $19.1M.


Where is Living Security headquarters?

Living Security is headquartered at 3595 Ranch Road 620 South AustinTexasUnited States

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