Ashley Rose
- CEO at Living Security
GetLatka interview
How Living Security Reached 130 Customers and 150% Net Dollar Retention with a Land and Expand Playbook (Interview with CEO Ashley Rose)
Ashley Rose (CEO of Living Security) spoke to Nathan Latka on May 12, 2021.
Living Security figures from the interview
- Customers (2021)
- 130
- Net Dollar Retention (2020)
- 150%
- Series B Raised (March 2021)
- $14M
- Avg Contract Value (2021)
- $25,000 to $35,000 per year
“Yes, we are still doing our land and expand strategy, have obviously converted many more organizations now over to our kind of software upsell. But with COVID, we actually have completely gotten rid of all of our in person training.”
“So we have Living Security's human risk management platform, and the platform is comprised of three separate products.”
“So we more than doubled our customer base last year. So we're about 130 different customers. And yeah, saw significant growth through 2020.”
Bio
As the CEO of Living Security, Ashley has been the driving force behind the company’s rapid growth. Since its founding in 2017, Living Security has raised more than $20 million for growth and product development and accelerated revenue growth for three consecutive years. Ashley is also continually working to build a diverse and inclusive organization around the belief that the team should reflect the community at large. An adaptable problem solver, Ashley is thoughtful and transparent in her approach to running the company and working with clients toward a singular goal: reduce risk by making people a security asset instead of a liability.