Founder Interview Video
How Living Security Reached 130 Customers and 150% Net Dollar Retention with a Land and Expand Playbook (Interview with CEO Ashley Rose)
Chapters
- 0:00Introduction and Company Overview
- 0:32Land and Expand Strategy and COVID Transition
- 1:16Current Product Suite: Teams, Training, and Phish
- 2:55Customer Base More Than Doubled to About 130
- 3:33Funding History: Seed, Series A, and Series B
- 4:31Average Contract Value and Market Positioning
- 7:26Introducing Unify: Behavioral Risk and New Category
- 10:34Unify Upsell Target and Go-to-Market Plan
- 11:00Team Size and Ukraine Engineering Partner
- 11:52Sales Team Structure and Outbound Motion
- 12:38CSM Quotas and Empathy-Led Growth
- 13:25Net Dollar Retention and Churn Breakdown
- 14:10Series B Capital Allocation
- 15:03Famous Five Rapid Fire