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Auckland, Auckland, New Zealand
Profitable. Completed acquisition of Afluencr.com in September.
Photo: https://www.instagram.com/p/CWZglAdBIYc/?utm_source=ig_web_copy_link
Last updated
In 2024, MacroActive's revenue reached $4.6M. The company previously reported $3.3M in 2023. Since its launch in 2015, MacroActive has shown consistent revenue growth.
MacroActive is a bootstrapped SaaS startup. Founded in 2015, MacroActive has grown to $4.6M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, MacroActive has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
CEO and Director at MacroActive. With his expertise in marketing and business development, Ken’s passion lies in helping clients scale their business and achieve maximum impact. When he's not meeting with his team or growing MacroActive, you'll find Ken on the phone, pacing the boardroom or an airport lounge, passionately coaching our top trainers on their growth strategies. With over 25 years experience growing and scaling businesses, Ken finds MacroActive to finally be the thing that combines his deep knowledge of digital marketing and online sales, with truly meaningful work. Ken’s mission with MacroActive is to make the world a happier, healthier place to live, one influencer at a time.
| Question | Answer |
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| Favorite online tool? | - |
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| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for MacroActive yet.
MacroActive employs approximately 72 people as of 2026, including 1 sales reps that carry a quota.
MacroActive generates an estimated $4.6M in annual revenue.
MacroActive was founded by Ken Brickley.
The CEO of MacroActive is Ken Brickley.
MacroActive is bootstrapped and has not raised outside funding.
MacroActive has 72 employees.
MacroActive is headquartered in Auckland, Auckland, New Zealand.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$4.6M(Est.)
Funding
$0
Team
72
Founded
2015
| Year | Milestone | Source |
|---|---|---|
| 2024 | MacroActive Hit $4.6m revenue in October 2024 | Estimated |
| 2023 | MacroActive Hit $3.3m revenue in November 2023 | Estimated |
| 2022 | MacroActive Hit $5m revenue in November 2022 | |
| 2022 | MacroActive Hit $5m revenue in May 2022 | |
| 2021 | MacroActive Hit $2.2m revenue in November 2021 | |
| 2021 | MacroActive Hit $2.2m revenue in April 2021 | |
| 2015 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 72 employees (October 2024) | |
| 2023 | Reached 72 employees (November 2023) | |
| 2022 | Reached 110 employees (November 2022) | |
| 2022 | Reached 110 employees (May 2022) | |
| 2021 | Reached 26 employees (November 2021) | |
| 2021 | Reached 26 employees (April 2021) | |
| 2020 | Reached 22 employees (November 2020) |
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