Founder Interview Video
How Madwire Reached 20,000 Customers and $500 ARPU Serving SMBs (Interview with JB Kellogg)
Chapters
- 0:00Introduction and COVID Impact on SMB Customers
- 1:17Marketing 360 Product Overview
- 1:55Comparison to HubSpot and SMB Market
- 3:28Team Size and Engineering Headcount
- 3:40Customer Count, ARPU, and Contract Value
- 4:44Profitability Goals and Rule of 40 Target
- 7:25Payments Product Launch and Adoption
- 9:59Logo Churn, New Customer Churn, and Net Revenue Retention
- 14:05CAC and Capital Raised
- 14:25IPO Plans and SPAC Consideration
- 15:32Famous Five: Books, Tools, and Personal Life
- 16:22Biggest Lesson: Act Faster