Magnettu Revenue, Valuation & Funding (2024)

Magnettu was generating approximately $2,860 per month in revenue as of July 2023, confirmed by Rafael Calle during the interview. One year earlier, in July 2022, the company had zero revenue, as it was still running free pilots ahead of its October 2022 product launch. Calle described month-over-month growth of roughly 20 percent on average since launch, though he acknowledged that percentage growth is easier to sustain from a small base.

Magnettu had 11 paying customers across 5 countries as of July 2023. Calle confirmed this figure directly, noting the geographic spread was broader than originally planned: the company's first client came from Colombia through an inbound podcast appearance, even though the initial target market was Spain and Europe.

Pricing runs from 24 euros per seat per month at the entry tier to 99 euros per seat per month at the upper tier, with the difference driven by content volume and frequency. The average deal at launch carried 10 seats. By July 2023, the average had grown to 15 seats, and Calle said the team was closing deals in the range of 25 to 30 seats, with a one-year target of 50 to 100 seats per deal. Early customers were signed at below-market rates, and the company raised prices for new customers after a client offered to pay double, while honoring original pricing for founding customers.

Magnettu operates a per-seat SaaS subscription model. Customers pay between 24 euros and 99 euros per seat per month depending on the content tier selected. With 11 customers averaging 15 seats each and a blended rate that implies roughly $260 per customer per month at the entry price, the company was generating approximately $2,860 per month in total revenue as of July 2023.

The company is not profitable. Calle confirmed a monthly burn of approximately 7,000 euros against a team of eight, which includes three developers, three marketing staff, and the co-founding team covering finance and full-stack development. Cash in the bank stood at approximately 120,000 euros at the time of the interview, with 70,000 euros in committed extension funding expected to arrive shortly. Gross margin, LTV, CAC, churn, and payback period were not discussed in the interview.

The MVP was built for approximately $200, spent on Webflow, design assets from Fiverr, and similar no-code and freelance tools, with the remainder of development contributed as sweat equity by Calle and his first co-founder. The company's primary customer acquisition channel has been inbound marketing through podcasts, a tactic that produced the first paying customer in October 2022 after Calle appeared on a podcast in August 2022.

Magnettu had a team of eight as of July 2023. The team includes three developers, three people in marketing, and the co-founding team, which covers finance and a full-stack developer who also serves as CTO. Calle did not specify whether all eight are full-time employees or a mix of full-time and part-time staff.