Rafael Calle
- CEO and Co-Founder at Magnettu
GetLatka interview
How Magnettu Reached $2,860 MRR with 11 Customers by Selling Through Podcasts (Interview with CEO Rafael Calle)
Rafael Calle (CEO and Co-Founder of Magnettu) spoke to Nathan Latka on July 27, 2023.
Magnettu figures from the interview
- MRR (July 2023)
- $2,860
- Customers (July 2023)
- 11
- Pre-Seed Raised
- $255,000
- Cash in Bank (July 2023)
- €120K
- Team Size (July 2023)
- 8
“So I was actually facing the the issue. I was working as digital marketing manager for one of the leading real estate companies in Spain. And I was burning a lot of money spent on Google Ads, Facebook Ads, and it was very expensive to acquire property owners online. So, I asked my real estate agents just to share content online in order to get those clients. But they were telling me, Rafael, I don't want to share boring content. If you share specific content and personalized content, then I will do it.”
“It was when we officially launched the product, it was October last year. On the very first month, we got the first paying client, which was really cool. Before that, we were just running pilots. So it was for free and we were just testing the concept. When we launched the product officially, the first client came in like the second day, which was really encouraging for our team.”
“Barely $200. It was very, very lean.”
Bio
I was born in Colombia, but I moved to Spain when I was 20. Since then, I've worked as a digital marketing manager for startups and multinational companies. In December 2021, I decided to quit my job to start Magnettü, my third startup.