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Serpstat is a Ukrainian website which offers search engine optimization services, such as keyword research and backlink analysis.

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The company that owns Moz.com is Moz, Inc., a Seattle-based software company that provides search engine optimization (SEO) tools and resources for businesses and digital marketers. Moz offers a suite of SEO software products, including keyword research tools, site audits, rank tracking, link building, and on-page optimization tools. In addition to its software, Moz also provides educational resources and a community for SEO professionals through its blog, webinars, and conferences. The company was founded in 2004 and has since become a leading authority in the SEO industry, serving customers around the world.

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Ahrefs is a Singapore-based SEO software company founded in 2010 by Dmytro Gerasymenko. The company offers a suite of tools covering backlink analysis, keyword research, site auditing, and content research, and in 2022 expanded into search with the launch of its own search engine, yep.com. Ahrefs bootstrapped its way from roughly $300,000 in personal seed funds to well over $100 million in annual recurring revenue, a milestone reached in a little over ten years, without taking any venture capital or institutional funding. As of the March 2024 interview, the company reported approximately $149 million in ARR and employed 125 people, including staff working on the search engine. Growth has been driven almost entirely by product quality, word of mouth, a blog and YouTube content strategy that embeds product demonstrations throughout, and a suite of free tools that serve as lead generation. The company did not build a dedicated sales team until it approached $100 million in ARR, and by its own account does not measure most conventional SaaS marketing metrics.