Moz logo
Founded 2004


2019 Revenue





How Moz hit $61.2M in Revenue with 34K Customers in 2019.

About Moz

Moz offers robust data, accessible training and easy-to-use tools to help SEOs. |Moz is a provider of inbound marketing analytics software

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Moz CEO Sarah Bird on 12/01/2020

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1100 2nd Avenue SeattleWashingtonUnited States


Moz Revenue

In 2019, Moz revenue run rate hit $61.2M in revenue.


Moz Valuation and Funding History

Moz has raised a total of $29.1M.

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation
01/26/2016Series C$10.0M
05/01/2012Series B$18.0M
09/01/2007Series A$1.1M


Moz has 34K customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$1.8K2 month payback period024681012


Moz has an annual churn rate of 80.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Moz has 180 employees. They have 8 sales reps that carry a quota, an engineering team of 3 and a marketing team of 1.


Total Team Size



3 (2%)


8 (4%)


1 (1%)


Sarah Bird

Sarah Bird serves as the CEO of Moz, the most trusted authority​ in online search with ​powerful SEO and Local Search platforms that improve the position of your brand, locations, and competitive rank in search results. Prior to Moz, Sarah practiced law and travelled the world. She regularly speaks about entrepreneurship, business models, search marketing, women in tech, and fostering an inspiring company culture.


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Frequently Asked Questions about Moz

When was Moz founded?

Moz was founded in 2004.

Who is the CEO of Moz?

The CEO of Moz is Sarah Bird

How many employees does Moz have?

Moz has 180 employees.

How much revenue does Moz generate?

Moz generates $61.2M in revenue.

How much funding does Moz have?

Moz has raised $29.1M.

Where is Moz headquarters?

Moz is headquartered at 1100 2nd Avenue SeattleWashingtonUnited States

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