Moz logo
Founded 2004

Moz

2019 Revenue

$61.2M

YOY

Funding

$30.0M

Overview

About Moz

Moz offers robust data, accessible training and easy-to-use tools to help SEOs.

Monthly Revenue

$5.1M

Total Expenses

$4.3M

=
Net Income

$800.0K

Ebidta Margin

15.69%

+
YOY Growth

=
Rule of 40

16


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Moz CEO Sarah Bird on 12/01/2020

Watch the podcast


Headquarters

1100 2nd Avenue SeattleWashingtonUnited States
Website

moz.com

Moz Revenue vs Funding

$Funding$Revenue

Moz Revenue

In 2019, Moz revenue run rate hit $61.2M in revenue.

$61.2M

Moz Valuation and Funding History

Moz has raised a total of $30.0M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation
01/25/2016$10.0M$120.0M
04/23/2012$18.0M

Customers

Moz has 34K customers.

Lifetime Months

15

×
Monthly ARPU

$150.0

=
Lifetime Dollars

$2.3K


Acquisition Cost

$290.0

Average Annual Price

$1.8K

$0$1.8K2 month payback period024681012

Churn

Moz has an annual churn rate of 80.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-80.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

20.00%

Team

Employees

Moz has 180 employees. They have 8 sales reps that carry a quota, an engineering team of 3 and a marketing team of 1.

201820192020481.00%▲-81.00%▼
DistributionQty

Total Team Size

180

Engineers

3 (2%)

Sales

8 (4%)

Marketing

1 (1%)

CEO/Founder

Sarah Bird

Sarah Bird serves as the CEO of Moz, the most trusted authority​ in online search with ​powerful SEO and Local Search platforms that improve the position of your brand, locations, and competitive rank in search results. Prior to Moz, Sarah practiced law and travelled the world. She regularly speaks about entrepreneurship, business models, search marketing, women in tech, and fostering an inspiring company culture.


CEO Q&A

What's your age?

40

Favorite online tool?

Hubspot

Favorite book?

Radical Candor

Favorite CEO?

Jerry Kalona, Reboot Work

Advice for 20 year old self

Trust journey


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Frequently Asked Questions about Moz

When was Moz founded?

Moz was founded in 2004.


Who is the CEO of Moz?

The CEO of Moz is Sarah Bird


How many employees does Moz have?

Moz has 180 employees.

How much revenue does Moz generate?

Moz generates $61.2M in revenue.


How much funding does Moz have?

Moz has raised $30.0M.


Where is Moz headquarters?

Moz is headquartered at 1100 2nd Avenue SeattleWashingtonUnited States

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