Mozrevenue, acquisition & funding

SEO Tools1111 3rd Ave 17th Floor, Seattle, WashingtonFounded 2004

Moz was acquired by Ziff Davis in 2021.

Moz is a Seattle-based maker of search engine optimization (SEO) software, including Moz Pro, Moz Local, STAT and the Moz API, and has been part of Ziff Davis since 2021.

moz.com LinkedInUpdated Oct 30, 2026

Annual revenue: $60M; 2018 · Sarah Bird on camera
Acquired for: $67M; by Ziff Davis · Jun 2021
Total raised: $29.1M; 3 rounds
Employees: 180; Jul 2019

Moz revenue

Sarah Bird said on camera that Moz's annual revenue was $60M (2018; just shy of $60M in full-year 2018).

$20M

$40M

$60M

–

$60M

20042005–172018

ReportedFounded 2004 at $0; every reading has its own bar

As of	Revenue	Source
2018	$60M	Sarah Bird on cameraWatch at 4:34just shy of $60M in full-year 2018

Who owns Moz

Ziff Davis owns Moz. It bought the company in June 2021 for $67M (SEC filing).

Moz funding rounds & investors

Moz has raised $29.1M across three rounds since 2007. The latest was a $10M Series C in January 2016.

Date	Round	Raised	Source
Jan 2016	Series C	$10M	–
May 2012	Series B	$18M	–
Nov 2007	Series A	$1.1M	Company Website
	Total raised	$29.1M

Interviews with Sarah Bird

Nathan Latka has interviewed Moz once, speaking with Sarah Bird. Each figure links to the second it was said.

Watch

July 2019 · Sarah Bird, CEO

How Moz Reached Nearly $60M in 2018 Revenue and 34,000 Customers with 6 Quota-Carrying Reps (Interview with CEO Sarah Bird)

Revenue$60M (just shy of $60M in full-year 2018)Watch at 4:34
Customers34,000Watch at 6:40
Revenue per user$140 a month (SMB segment average)Watch at 1:26
CAC payback (months)3 months (SMB side, including COGS)Watch at 1:54
Employees180Watch at 5:12
Sales reps6Watch at 5:26
+1 more

Read the interview Watch

Growth tactics they described: Organic SEOWatch at 1:28

Moz competitors

Moz competes most directly with BrightEdge, Ahrefs and Serpstat.

Company	Revenue	Funding	Employees	Customers	Founded
BrightEdge	$100M	$61.9M	608	600	2007
Ahrefs	$100M	–	147	50K	2010
Moz	$60M	$29.1M	180	34K	2004
Serpstat	$3.9M	$250K	82	1K	2015

Moz founders & employees

Rand Fishkin and Gillian Muessig founded Moz in 2004. Moz had 180 employees (July 2019).

Gillian MuessigCo-founder
Rand FishkinCo-founder
Sarah BirdInterviewed by Nathan Latka
1 interview

100

150

180

2019

ReportedOne figure per year; a reported figure wins over an estimate

Moz FAQ

What was Moz's revenue?

Moz's annual revenue was $60M in 2018 (just shy of $60M in full-year 2018), as Sarah Bird said on camera.

Who owns Moz?

Ziff Davis owns Moz. It bought the company for $67M in June 2021, according to an SEC filing.

How much funding has Moz raised?

Moz raised $29.1M across three funding rounds before Ziff Davis bought it. The last was a $10M Series C in January 2016.

How many employees does Moz have?

Moz had 180 employees in July 2019, as Sarah Bird said on camera.

Who founded Moz?

Rand Fishkin and Gillian Muessig founded Moz in 2004.

How this page is sourced

9 said on camera · 1 from public sources. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.

Updated Oct 30, 2026Data disclaimer Report a correction Claim this profile