Marketing Agency1624 Market St Ste 226, Denver, ColoradoFounded 2016CEO Eli Rubel
Matter Made is a demand generation and performance marketing agency founded in 2019 by Eli Rubel, who serves as CEO.
Matter Made's last reported revenue was $6.1M in 2021 (Eli Rubel on camera). GetLatka estimates it at about $5.9M a year (October 2024). Matter Made is #571 on the Latka Top. The Latka Top ranks the 1,372 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| Jun 2019 | $900K | – |
| 2021 | $6.1M | Eli Rubel on cameraWatch at 17:08 |
| Oct 2022 | $3.6M | – |
| Nov 2023 | $4.1MEST. | GetLatka estimate |
| Oct 2024 | $5.9MEST. | GetLatka estimate |
– source not recorded
Nathan Latka has interviewed Matter Made once, speaking with Eli Rubel. Each figure links to the second it was said.
Watch: How Matter Made Hit $6.1M Revenue Serving 10 Clients With 12 Employees (Interview with CEO Eli Rubel)October 2022 · Eli Rubel, CEO
Matter Made competes most directly with Lead Genius.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
| Matter Made | $5.9M | – | 20 | 10 | 2016 |
 Lead Genius | $5M | $24.2M | 500 | 250 | 2011 |
Eli Rubel founded Matter Made in 2016 and runs it as CEO. Matter Made had 20 employees (October 2024, LinkedIn).
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 20 | |
| Nov 2023 | 20 | User Submission |
| Jul 2023 | 13 | – |
| 2023 | 15 | – |
| Oct 2022 | 12 | Eli Rubel on cameraWatch at 16:49 |
| Nov 2021 | 60 | – |
| Jun 2021 | 60 | – |
| 2021 | 10 | – |
| Nov 2020 | 48 | – |
GetLatka estimates Matter Made's revenue at about $5.9M a year (October 2024). The last reported figure was $6.1M in 2021, as Eli Rubel said on camera.
Matter Made had 20 employees in October 2024, according to LinkedIn.
Eli Rubel is the CEO of Matter Made and founded the company in 2016. Nathan Latka interviewed Eli Rubel in October 2022.
Eli Rubel founded Matter Made in 2016.
5 said on camera · 2 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 5, 2026Data disclaimerReport a correctionClaim this profile
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