Eli Rubel

“Yeah. I mean, I'd say that's probably the most common use case is like series a, series b, real small demand team. And, essentially, they they need to get to key growth milestones to get to that next raise, and prove some things out. But it's kind of risky to go and hire, like, a very senior growth leader because they might not have the budget for the growth leader and the growth teams, like the arms and legs to execute plus strategy.”

“And so we're able to come in and be that senior strategy layer that's, you know, helped grow 10 plus unicorns a year, and also be their arms and legs, really help them figure out that initial foundational growth plan and program, what that looks like, help them establish baseline metrics such that they can go back to their board and say, we've built a demand engine. It works. Here's about how much it costs to scale,”

“Yeah. I mean, the two metrics we focus on are reducing cost to acquire and scaling revenue. So, it's like revenue or pipeline depending on who we're talking to and depending how long their sales cycle is.”