Founder Interview Video
How Bootstrapped Measured Got to About a $5M Run Rate and 45 Customers After 250% Growth in 2020 (Interview with Co-Founder and CEO Trevor Testwuide)
Chapters
- 0:00Introduction and What Measured Does
- 1:29Business Model: SaaS Plus Customer Success
- 1:55Gross Margin and Cost Structure
- 3:05Pricing: Entry Point to High-End Contracts
- 3:36Upsell Drivers: Channels, Experiments, Geos
- 4:31Founding Story and Co-Founder Partnership
- 6:32Bootstrapped: No Outside Equity
- 7:09Team Size, Sales Target and 2020 Growth
- 10:23First Customers and the Johnny Was Contract
- 11:2745 Customers and Growth Strategy
- 11:54Revenue Run Rate and 250% Growth in 2020
- 12:53COVID Tailwind and Digital Transition