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Analytics Platforms1801 Rockmoor Ave, Austin, TexasFounded 2017CEO Trevor Testwuide

Measured is a SaaS company founded in 2017 that helps marketers understand cross-channel media incrementality through test-and-control experimentation.

measured.comLinkedInUpdated Oct 14, 2026
Annual revenue
$15.1M
May 2024 · Confirmed by CEO
Latka Top
#323
of 1,372 interviewed companies
Employees
109
May 2024
Customers
45

Measured revenue

Measured's annual revenue was $15.1M in May 2024, the most recent figure on record. Measured is #323 on the Latka Top. The Latka Top ranks the 1,372 companies Nathan Latka has interviewed by revenue.

$0
$5M
$10M
$15M
$5M
$8.6M
–
$15.1M
2021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 3 revenue readings, with sources
As ofRevenueSource
2021$5MTrevor Testwuide on cameraWatch at 12:40his words: right around five million right now
Nov 2022$8.6M–
May 2024$15.1MConfirmed by CEO

– source not recorded

Interviews with Trevor Testwuide

Nathan Latka has interviewed Measured once, speaking with Trevor Testwuide. Each figure links to the second it was said.

Watch: How Bootstrapped Measured Got to About a $5M Run Rate and 45 Customers After 250% Growth in 2020 (Interview with Co-Founder and CEO Trevor Testwuide)

January 2021 · Trevor Testwuide, Co-Founder and CEO

How Bootstrapped Measured Got to About a $5M Run Rate and 45 Customers After 250% Growth in 2020 (Interview with Co-Founder and CEO Trevor Testwuide)

Read the interviewWatch

Measured CEO, founders & employees

Trevor Testwuide founded Measured in 2017 and runs it as CEO. Measured had 109 employees (May 2024, Confirmed by CEO), down from 127 a year earlier.

0
50
100
18
26
37
42
130
122
109
2018201920202021202220232024
ReportedOne figure per year; a reported figure wins over an estimate

Team mix (Sep 2023): 26 engineers, 5 in sales, 8 in marketing

All 17 headcount readings, with sources
As ofEmployeesSource
May 2024109Confirmed by CEO
Nov 2023122–
Sep 2023122–
Jul 2023127–
Jul 2023137–
2023134–
2023132–
Nov 2022130–
2022133–
2022130–
202142Trevor Testwuide on cameraWatch at 7:06
Dec 202037–
Nov 202037–
Aug 202011–
Jun 202031–
Dec 201926–
Dec 201818–

Measured FAQ

What is Measured's revenue?

Measured's annual revenue was $15.1M in May 2024, according to the CEO. No later figure is on record.

How many employees does Measured have?

Measured had 109 employees in May 2024, according to the CEO.

Who is the CEO of Measured?

Trevor Testwuide is the CEO of Measured and founded the company in 2017. Nathan Latka interviewed Trevor Testwuide in January 2021.

Who founded Measured?

Trevor Testwuide founded Measured in 2017.

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How this page is sourced

8 said on camera · 2 from public sources. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.

Updated Oct 14, 2026Data disclaimerReport a correctionClaim this profile