Latka logo
Metadata logo

Metadatarevenue & funding

AI & Machine Learning Operationalization (MLOps) SoftwareSan Jose, CaliforniaFounded 2015CEO Gil Allouche

Metadata, founded in 2017 and headquartered in San Francisco, is a B2B marketing operating system that automates paid campaign execution for demand generation teams.

metadata.ioLinkedInUpdated Oct 5, 2026
Annual revenue
$15M
Mar 2024 · SaaS Open
Latka Top
#324
of 1,372 interviewed companies
Total raised
$53.8M
5 rounds
Employees
65
Apr 2024
Customers
240

Metadata revenue

Metadata's annual revenue was $15M in March 2024, the most recent figure on record. Metadata is #324 on the Latka Top, level with 18 others. The Latka Top ranks the 1,372 companies Nathan Latka has interviewed by revenue.

$0
$5M
$10M
$15M
$420K
–
$2M
$4.9M
$12.2M
$11.9M
$13.5M
$15M
20162017–18201920202021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 7 revenue readings, with sources
As ofRevenueSource
Mar 2016$420K–
Dec 2019$2MSaaS Open
Dec 2020$4.9MSaaS Open
2021$12.2MGil Allouche on cameraWatch at 7:40
Sep 2022$11.9M–
Dec 2023$13.5MConfirmed by CEO
Mar 2024$15MSaaS Open

– source not recorded

Metadata funding rounds & investors

Metadata has raised $53.8M across five rounds since 2015. The latest was a $40M Series B in March 2022.

DateRoundRaised
Mar 2022Series B$40M
Aug 2021Convertible Note$5M
Sep 2020Series A$6.5M
May 2016Seed$2M
Dec 2015Convertible Note$300K
Total raised$53.8M

Interviews with Gil Allouche

Nathan Latka has interviewed Metadata twice, speaking with Gil Allouche. Each figure links to the second it was said.

Watch: How Metadata Grew From $2M to $12M ARR Using 4 Growth Playbooks (Interview with CEO Gil Allouche)

March 2024 · Gil Allouche, CEO

How Metadata Grew From $2M to $12M ARR Using 4 Growth Playbooks (Interview with CEO Gil Allouche)

  • Metadata grew from $2M to $12M ARR using four repeatable B2B growth playbooks
  • Gil Allouche converted more than 50% of his sales team commissions into equity during a cash crisis
  • The company got down to about $25 in the bank before stabilizing, then raised $200K in accounts receivable debt, a $300K convertible note, a $2M round and a $4.5M round right after that

Read the interviewWatch

Growth tactics they described: LinkedIn AdvertisingWatch at 12:38Review SitesWatch at 9:27

Metadata competitors

Metadata competes most directly with Zoominfo, 6Sense, Demandbase and LeanData. It is the smallest of the five by revenue.

CompanyRevenueFundingEmployeesCustomersFounded
Zoominfo$1.3B$1.1B4,64615K2000
6Sense$200M$524M1,6001502013
Demandbase$200M$133.2M9254002005
LeanData$22.1M$42.1M2011K2012
Metadata$15M$53.8M652402015

Metadata CEO, founders & employees

Gil Allouche founded Metadata in 2015 with Logan Neveau and Matthew Cowan and runs it as CEO. Metadata had 65 employees (April 2024, Confirmed by CEO), down from 110 a year earlier.

BoardGary Nakamura, Bill Portelli, Julie Persofsky

Also at MetadataHenry Mann, Dee Acosta, Kevin Joyce, Truus Beijn-Strijbos, Kristifor Pirkovikj, Danny Read, Poornima Jagadeesan, Deepshikha Yadav, Michael Sasso, Roman Mashenkin, Alty Abram, Stefano Gazza, Kateryna Holovko, James Silvestri, CHERI Jackson, Azael Purcait, Keegan Gillis, Darren Deherrera, Francisco Martin, Rafael Escala, Dhanapal P, Santiago Taborda, Andrew Tesla, Arvin Araña, Amit Navale, Rafael Braga, Artur P, Irina Letychevski, Rafa Arg, Manikandan Sekar, Mohamed Abdirizak, Redel Bautista, Sarah Morrison, Chandra Shekher, Joji Joseph, Irina Cojocaru, Matheus Manini, Bryan Blaha, Anish Visrolia, Josie Smith, Ram Mishra, Kinsey Lewis, Chris Petko, Marjorie Lozano, Patrick Lynch, Linda Talley, Adrián Aguirre, Abbie Kirk, Charles Wilson Chiong, Ben Harper, Wendy Torres, Morgan Reed, Savita Kadam, Ai Aisyah, Svitlana Buliuk, Nagaraju Polaveni, Manad Styaq, Andy Lam, Juana Mendez, Catherine Hastings, Amelia Mason, Adnan Shaikh, Hafiz Ullah, Charlotte Reynolds, Glaucia Traverzim, Faheem Minhas, Fernanda Fragoso, Jose Obed M., William Suárez, Francis V., Anthony Viviani, Ari F, Josh Desmarais, Rafael Argenta, Matt Bavaro, Krizza Keil S., Robert Ditrych, Tyrese Gogo, Jason Barbato, Anna Bondarenko, Ivana Pejicic, Gustavo Veiga, Valentino Gonzalez Tovar, Daniel Barceló

0
50
100
8
–
35
44
64
109
121
110
65
201620172018201920202021202220232024
ReportedOne figure per year; a reported figure wins over an estimate

Team mix (Sep 2023): 14 engineers, 23 in sales, 14 in marketing

All 10 headcount readings, with sources
As ofEmployeesSource
Apr 202465Confirmed by CEO
2023110Gil Allouche on cameraWatch at 15:32
Mar 2022121–
2022187–
Aug 2021109–
Dec 202064–
Jun 202057–
Dec 201944–
Dec 201835–
Mar 20168–

Metadata FAQ

What is Metadata's revenue?

Metadata's annual revenue was $15M in March 2024, according to SaaS Open. No later figure is on record.

How much funding has Metadata raised?

Metadata has raised $53.8M across five funding rounds. The latest was a $40M Series B in March 2022.

How many employees does Metadata have?

Metadata had 65 employees in April 2024, according to the CEO.

Who is the CEO of Metadata?

Gil Allouche is the CEO of Metadata and co-founded the company in 2015. Nathan Latka interviewed Gil Allouche in March 2024.

Who founded Metadata?

Logan Neveau, Matthew Cowan and Gil Allouche founded Metadata in 2015.

Browse AI & Machine Learning Operationalization (MLOps) Software

How this page is sourced

7 said on camera · 5 from public sources. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.

Updated Oct 5, 2026Data disclaimerReport a correctionClaim this profile