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How Monetate CEO Steve Maher grew Monetate to $12.4M revenue with a 113 person team in 2025.

Monetate is the most comprehensive platform for digital personalization, experimentation, and optimization—built for enterprise scale and powered by agentic AI. We enable global brands to deliver secure, seamless, and scalable experiences across every channel and customer touchpoint—web, mobile, app, and more. Our platform unifies advanced recommendations, hyper-personalization, and high-performance testing into one intelligent system that continuously adapts and improves with every interaction. Monetate is trusted across industries, including retail, travel, financial services, healthcare, telecommunications, and consumer goods, helping organizations transform customer experiences into measurable business outcomes. With industry-leading infrastructure, zero-flicker experimentation, and real-time orchestration, Monetate empowers marketers, digital leaders, and product teams to unlock meaningful results at every moment of the customer journey. Learn more at www.monetate.com

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Monetate Revenue

In 2025, Monetate's revenue reached $12.4M. Since its launch in 2008, Monetate has shown consistent revenue growth.

Monetate Revenue GrowthReported revenue / ARR by year$0$3M$6M$9M$12M$15M2008201020122014201620182020202220242025$0$12MSource: GetLatka.com
YearMilestone
2025Monetate Hit $12.4m revenue in July 2025
2008Launched with $0 revenue

Monetate Valuation, Funding Rounds

Monetate's most recent disclosed valuation is $37.3M.

Monetate has completed 4 disclosed funding rounds.

Monetate Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$10M$20M$30M$40M$50M2008200920102011201220132008 cumulative: $0 • 2008 Founded: $02010 cumulative: $5M • 2008 Founded: $0 • 2010 Series A: $5M2011 cumulative: $20M • 2008 Founded: $0 • 2010 Series A: $5M • 2011 Series B: $15M2013 cumulative: $35M • 2008 Founded: $0 • 2010 Series A: $5M • 2011 Series B: $15M • 2013 Series C: $15M2013 cumulative: $43M • 2008 Founded: $0 • 2010 Series A: $5M • 2011 Series B: $15M • 2013 Series C: $15M • 2013 Series C: $8M$43M2008 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2013Series C$8M--
2013Series C$15.2M--
2011Series B$15M--
2010Series A$5.1M--

Monetate Employees & Team Size

Monetate employs approximately 113 people as of 2026.

Monetate has 113 total employees in different roles and functions.

Monetate Team GrowthReported headcount over time0255075100125200820102012201420162018202020222024202500113113Source: GetLatka.com
YearMilestone
2025Reached 113 employees (July 2025)

Founder / CEO

Steve Maher

Steve Maher is listed as Founder / CEO at Monetate.

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Customers

We do not have customer count information for Monetate yet.

Frequently Asked Questions about Monetate

What is Monetate's revenue?

Monetate generates $12.4M in revenue.

Who is the CEO of Monetate?

The CEO of Monetate is Steve Maher.

How much funding does Monetate have?

Monetate raised $0.

How many employees does Monetate have?

Monetate has 113 employees.

Where is Monetate headquarters?

Monetate is headquartered in Dallas, Texas, United States.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Monetate Revenue 2025: $12.4M ARR, $37.3M Valuation