Founder Interview Video
How Mostly Metrics Reached 35,000 Subscribers and a 46% Open Rate with a CFO-Focused Newsletter (Interview with Startup CFO CJ Gustafson)
Chapters
- 0:00Introduction and CJ Gustafson's Background
- 1:00Career Path: PwC, Providence Equity, and Operating Roles
- 2:47The Genesis of MostlyMetrics.com and Run the Numbers Podcast
- 3:43Finding Audience Market Fit and Growing to 35,000 Subscribers
- 4:10Strategies for Getting the First 1,000 Subscribers
- 7:51First Business Partners: Ramp, Data Rails, and Brex
- 9:11Structuring the First Paid Sponsorship with Brex
- 12:47Current Sponsorship Rates and Bundled Content Packages
- 16:46Why CJ Joined the Turpentine Podcast Network
- 18:17Content to Commerce: The Long-Term Business Vision
- 18:56Open Rates, Click-Through Rates, and Audience Engagement
- 19:58Verifying CFO Subscribers with Megahit
- 21:03Famous Five Rapid-Fire Questions
- 21:57Advice for Aspiring Content Creators