Founder Interview Video
How mParticle Reached 150 Customers and 150% Net Revenue Retention in 2018 (Interview with Co-Founder and CEO Michael Katz)
Chapters
- 0:01Introduction and What mParticle Does
- 0:33Revenue Model and Pricing Structure
- 1:29Starbucks Use Case Walkthrough
- 3:16Per-User-Record Pricing Explained
- 4:04Average Contract Size and Customer Tiers
- 7:50Team Size and Office Locations
- 9:03Growth Rate and Year-over-Year Performance
- 9:48Net Revenue Retention and Revenue Mix
- 11:01Upsell Drivers and Platform Expansion
- 12:50Gross Churn and Enterprise Retention
- 15:15Sales Cycles by Customer Cohort
- 16:05CAC Payback Period and Unit Economics
- 16:41Funding History and Investors
- 17:19Famous Five Rapid-Fire Questions