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Mparticlerevenue, acquisition & funding

Analytics PlatformsNew YorkFounded 2012

Mparticle was acquired by Rokt. See Rokt's profile →

mParticle is a New York City-based customer data platform founded in 2013 that helps large consumer brands capture, unify, and route user data to the downstream systems they use to run and grow their businesses.

mparticle.comLinkedInUpdated Oct 7, 2026
Annual revenue
$76M
Nov 2024EST.
Owner
Rokt
Date not on record
Total raised
$121.3M
7 rounds
Employees
251
Oct 2024

Mparticle revenue

Mparticle has not published its revenue. GetLatka estimates it at about $76M a year (November 2024).

$0
$20M
$40M
$60M
$36M
–
$54M
$69M
$62.8M
$76M
20182019–202021202220232024
ReportedEstimateOne figure per year; a reported figure wins over an estimate
All 6 revenue readings, with sources
As ofRevenueSource
Nov 2018$36M–
Dec 2021$54M–
Dec 2022$69MEST.GetLatka estimate
Nov 2023$62.8MEST.GetLatka estimate
Oct 2024$76MEST.GetLatka estimate
Nov 2024$76MEST.GetLatka estimate

– source not recorded

Who owns Mparticle

Rokt owns Mparticle. The date and price of the deal are not on record.

Mparticle funding rounds & investors

Mparticle has raised $121.3M across seven rounds since 2013. The latest was a $45M funding round in March 2020.

DateRoundRaised
Mar 2020Funding round$45M
Sep 2017Funding round$35M
Oct 2016Funding round$17.5M
Jan 2016Funding round$15M
Jul 2015Funding round$4.3M
Oct 2014Funding round$1.5M
Oct 2013Funding round$3M
Total raised$121.3M

Interviews with Michael Katz

Nathan Latka has interviewed Mparticle once, speaking with Michael Katz. Each figure links to the second it was said.

Watch: How mParticle Reached 150 Customers and 150% Net Revenue Retention in 2018 (Interview with Co-Founder and CEO Michael Katz)

November 2018 · Michael Katz, Co-Founder and CEO

How mParticle Reached 150 Customers and 150% Net Revenue Retention in 2018 (Interview with Co-Founder and CEO Michael Katz)

Read the interviewWatch

Mparticle competitors

Mparticle competes most directly with Braze, Amplitude, Mixpanel, Tealium and 1 other.

CompanyRevenueFundingEmployeesCustomersFounded
Braze$738.2M$175.1M2,1002.3K2011
Amplitude$343.2M$2.1B7042.7K2012
Mixpanel$210M$277.1M5366K2009
Tealium$194.6M$263.9M566–2008
Optimove$94.5M$20M434772009
Mparticle$76M$121.3M2511502012

Mparticle CEO, founders & employees

Michael Katz founded Mparticle in 2012 and led it as CEO. Mparticle had 251 employees (October 2024, LinkedIn).

BoardMatthew Safaii, Stephen Anastos, Scott Friend, Andrew Artz, Dmitry Stavitsky, Elie Javice, Daniel Brenhouse, Michael Brown

InvestorsBrendan Hill, Kareem El Sawy

Also at MparticleMark Lotke, Alexander Sapountzis

0
100
200
110
157
157
224
271
251
251
2018201920202021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 10 headcount readings, with sources
As ofEmployeesSource
Oct 2024251LinkedIn
Sep 2023251–
Jul 2023253–
2023251–
2022271–
Aug 2021224–
Dec 2020157–
Jun 2020142–
Dec 2019157–
Nov 2018110Michael Katz on cameraWatch at 7:50

Mparticle FAQ

What was Mparticle's revenue?

GetLatka estimates Mparticle's revenue at about $76M a year (November 2024). The company hasn't published its own figure.

Who owns Mparticle?

Rokt owns Mparticle.

How much funding has Mparticle raised?

Mparticle raised $121.3M across seven funding rounds before Rokt bought it. The last was a $45M funding round in March 2020.

How many employees does Mparticle have?

Mparticle had 251 employees in October 2024, according to LinkedIn.

Who founded Mparticle?

Michael Katz founded Mparticle in 2012.

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How this page is sourced

9 said on camera · 1 from public sources · 4 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Oct 7, 2026Data disclaimerReport a correctionClaim this profile