Founder Interview Video
How N. Rich Used Intent Data and High-Velocity ICP to Boost SDR Productivity by 320% (Interview with CEO Markus Stahlberg)
Chapters
- 0:01Introduction to N. Rich and Talk Overview
- 1:46What Is High-Velocity ICP
- 3:43ICP Across Different Growth Stages
- 5:16Common ICP Definition Mistakes
- 6:39How to Build a Data-Driven Sales Velocity ICP
- 7:42Intent Data and the Buyer Journey
- 9:05Five Stages of Buyer Intent
- 11:54GTM Playbooks Introduction
- 12:27SDR Productivity Results from ICP and Intent Data
- 13:47Competitor-Weakness Playbook Using Review Sites
- 15:19Rolling Out ICP Internally and Getting Sales Buy-In
- 17:13Revenue Impact of Replacing Non-ICP with ICP