Jansons described the general SaaS and digital agency markets as highly competitive, using the phrase red ocean to characterize both. He said the architect niche was chosen specifically because incumbent providers serving that segment were, in his words, super old school, with few modern digital marketing operators active in the space.
Jansons also described the CRM market, where Sharpify competes, as a bad market and said he was considering pivoting Sharpify to serve architects exclusively rather than the broader SMB segment. No specific competitor names were cited by Jansons in the interview.