NJ Media and Sharpify Revenue (2024)

NJ Media generated approximately 1,000 euros in its founding year of 2019. Revenue grew to roughly 360,000 euros in 2020, and by late 2021 the agency was running at 60,000 to 80,000 euros per month, putting the full year on track for approximately 700,000 euros, which Jansons confirmed in the interview.

NJ Media had approximately 20 to 30 stable recurring customers as of December 2021, with Jansons describing the number as roughly 20 to 30 on a recurring basis. The average upfront contract value is approximately 3,000 to 4,000 euros, with a continuity retainer sold afterward. Average customer stickiness is approximately three months.

Sharpify had 50 to 60 users on its free plan and one paying customer as of December 2021. Jansons said the team was not actively pushing Sharpify sales given the product was still in development. Course pricing for the Latvia-market product ranges from 1,000 to 1,500 euros per enrollment.

NJ Media operates as a service agency selling upfront packages priced at approximately 3,000 to 4,000 euros, followed by a lower-cost continuity retainer. Jansons described this structure as mentor-advised, designed to anchor clients on a higher initial commitment before transitioning to recurring billing. Average customer stickiness is approximately three months, a churn dynamic Jansons said the team was actively working to improve.

The agency is profitable. Jansons stated that costs run at roughly 40 percent of revenue, implying a gross margin of approximately 60 percent. He said he reinvests surplus cash into the business, including approximately 30,000 euros spent on courses and training in 2021 alone. A supplementary course product sold in Latvia is priced between 1,000 and 1,500 euros per enrollment.

Sharpify operates on a free-plan model during its development phase, with one paying customer as of December 2021. Jansons did not disclose Sharpify pricing or a monetization timeline. Both businesses are fully bootstrapped, with no outside capital raised. Jansons stated a long-term goal of building a 100,000,000 euro company, though he did not specify a timeline or which entity would carry that value.

NJ Media employed approximately 12 to 13 people full time as of December 2021. Of those, seven including Jansons himself were in sales roles, five to six were working on client-facing advertising operations, and one engineer handled software development and technical work.

Sharpify had one developer, a friend of Jansons who works from the company office and receives a salary of approximately 2,000 euros per year, as stated by Jansons in the interview.