Founder Interview Video
How Numerator Expected About $130M in 2018 Revenue With Over 2,000 Customers Led by Top CPG Brands (Interview with Dennis Moore)
Chapters
- 0:01Introduction and Background on Dennis Moore
- 0:34What Numerator Does and Its Revenue Model
- 0:47Data Inputs: The Consumer Panel and Receipt Apps
- 1:54Receipt Collection Volume and Panel Scale
- 2:38How Numerator Adds Value for CPG Brands
- 3:33SaaS vs Professional Services Revenue Mix
- 4:24Average Contract Value and Customer Economics
- 4:45Company History: Acquisitions and Vista Equity
- 7:50Revenue Scale and Growth: $130M Projected in 2018
- 8:51Expansion Revenue From Existing Clients
- 10:07Gross Revenue Churn and Cohort Analysis
- 11:57Price Increases and Product Quality Improvements
- 12:51Sales and Marketing Spend and CAC Payback
- 14:34Team Structure and Sales Force Composition
- 16:18Post-Acquisition Changes: Systems and Go-to-Market
- 18:17Famous Five Rapid Fire Questions