Numerator logo
Founded 2014

Numerator

2018 Revenue

$130.0M

YOY

Funding

$21.4M

Overview

About Numerator

help brands grow

Monthly Revenue

$10.8M

Total Expenses

$10.8M

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Numerator CEO Dennis Moore on 12/01/2020

Watch the podcast


Headquarters

2610 Simpson Street EvanstonIllinoisUnited States

Numerator Revenue vs Funding

$Funding$Revenue

Numerator Revenue

In 2018, Numerator revenue run rate hit $130.0M in revenue.

$130.0M

Numerator Valuation and Funding History

Numerator has raised a total of $21.4M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation
06/19/2014$16.0M
05/01/2013$5.0M
08/16/2012$400.0K

Customers

Numerator has 2K customers.

Lifetime Months

13

×
Monthly ARPU

$5.4K

=
Lifetime Dollars

$72.2K


Acquisition Cost

$65.0K

Average Annual Price

$65.0K

$0$65.0K12 month payback period024681012

Churn

Numerator has an annual churn rate of 90.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-90.00%

Annual Dollar Expansion

110.00%

Net Revenue Retention

120.00%

Team

Employees

Numerator has 1,500 employees. They have 109 sales reps that carry a quota, an engineering team of 176 and a marketing team of 61.

201820192020-26.00%▼4.00%▲
DistributionQty

Total Team Size

1500

Engineers

176 (12%)

Sales

109 (7%)

Marketing

61 (4%)

CEO/Founder

Dennis Moore

Husband to Irene. Father to Abbey and Mike. Studied Statistics at Michigan. Play sports, especially golf and paddle tennis. Love to use data to analyze things. Professionally that means using data to help CPG companies make better decisions. Personally, that means a love for poker and wagering.


CEO Q&A

What's your age?

49

Favorite online tool?

None

Favorite book?

None

Favorite CEO?

Bill Wise

Advice for 20 year old self

Start companies faster


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Frequently Asked Questions about Numerator

When was Numerator founded?

Numerator was founded in 2014.


Who is the CEO of Numerator?

The CEO of Numerator is Dennis Moore


How many employees does Numerator have?

Numerator has 1,500 employees.

How much revenue does Numerator generate?

Numerator generates $130.0M in revenue.


How much funding does Numerator have?

Numerator has raised $21.4M.


Where is Numerator headquarters?

Numerator is headquartered at 2610 Simpson Street EvanstonIllinoisUnited States

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