Founder Interview Video
How Omnisend Reached $50M ARR Bootstrapped and Grew 44% in 2023 (SaaS Open 2024 Talk by Co-Founder and CEO Rytis Lauris)
Chapters
- 0:00Introduction and SaaSOpen Context
- 0:21Omnisend Overview and $50M ARR
- 0:48Bootstrapped and Customer-Funded Philosophy
- 1:16SEO as a Revenue Channel
- 2:35Market Overview and Competition
- 4:26SEO Team Structure and Outcomes Focus
- 5:39SEO as a Factory: Core Philosophy
- 6:57First Three Years: Link Building Focus
- 9:48Backlink Results and Domain Authority
- 11:03Tactics for Earning High-Authority Backlinks
- 13:24Phase Two: Tripling Traffic from 40K to 120K
- 14:15Every Page is an SEO Page
- 16:44Content Publishing and Update Cadence
- 17:36Three Pillars: Content, Recency, Backlinks
- 18:07Closing Remarks and Team Recognition
- 18:38Invitation to Cooperate on SEO