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New York, New York, United States
Operative offers a SaaS-based platform and technology-enabled services to help media industry leaders balance operational efficiency.
Last updated
In 2014, Operative's revenue reached $11.6M. Since its launch in 2000, Operative has shown consistent revenue growth.
Operative reached a $34.9M valuation in 2025, set during its M&A Offer round.
Operative has raised $10M in total funding across 1 round, with its most recent round in 2014.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $34.9M | - | |
| 2014 | Funding round | $10M | - | - |
| Question | Answer |
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| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Operative serves 12K customers.
Operative employs approximately 492 people as of 2026. It serves 12K customers that rely on its solutions.
Operative generates $11.6M in revenue.
Operative was founded by Lorne Brown.
The CEO of Operative is Lorne Brown.
Operative raised $10M across 1 round.
Operative has 492 employees.
Operative is headquartered in New York, New York, United States.
Operative operates across multiple industries. Browse revenue, funding, and growth data for Operative in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$34.9M
2014 Revenue
$11.6M
Customers
12K
Funding
$10M
Avg ACV
$971
Team
492
Founded
2000
| Year | Milestone | Source |
|---|---|---|
| 2014 | Operative Hit $11.6m revenue in March 2014 | |
| 2000 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2014 | Reached 492 employees (March 2014) |
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