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Operative

New York, New York, United States

Valuation

$34.9M

2014 Revenue

$11.6M

Customers

12K

Funding

$10M

Avg ACV

$971

Team

492

Founded

2000

Operative Revenue, Valuation & Funding (2014)

Operative offers a SaaS-based platform and technology-enabled services to help media industry leaders balance operational efficiency.

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Operative Revenue

In 2014, Operative's revenue reached $11.6M. Since its launch in 2000, Operative has shown consistent revenue growth.

Operative Revenue GrowthReported revenue / ARR over time$0$2.5M$5M$7.5M$10M$12.5M20002002200420062008201020122014$0$11.6MSource: GetLatka.com
YearMilestoneSource
2014Operative Hit $11.6m revenue in March 2014
2000Launched with $0 revenue

Operative Valuation, Funding Rounds

Operative's most recent disclosed valuation is $34.9M.

Operative has raised $10M in total funding across 1 round, with its most recent round in 2014.

Operative Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$2.5M$0.4$5M$0.6$7.5M$0.8$10M$1$12.5M20002002200420062008201020122014Source: GetLatka.com
YearRoundAmountValuation% SoldSource
2014Funding round$10M--

Founder / CEO

Lorne Brown

CEO

Lorne Brown is listed as CEO at Operative.

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Customers

Operative serves 12K customers.

Operative Employees & Team Size

Operative employs approximately 492 people as of 2026. It serves 12K customers that rely on its solutions.

Operative Team GrowthReported headcount over time01252503755006252000200220042006200820102012201400492492Source: GetLatka.com
YearMilestoneSource
2014Reached 492 employees (March 2014)

Frequently Asked Questions about Operative

What is Operative's revenue?

Operative generates $11.6M in revenue.

Who founded Operative?

Operative was founded by Lorne Brown.

Who is the CEO of Operative?

The CEO of Operative is Lorne Brown.

How much funding does Operative have?

Operative raised $10M across 1 round.

How many employees does Operative have?

Operative has 492 employees.

Where is Operative headquarters?

Operative is headquartered in New York, New York, United States.

Compare Operative to the industry

Operative operates across multiple industries. Browse revenue, funding, and growth data for Operative in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Operative Revenue 2014: $11.6M ARR, $34.9M Valuation