Operative
Valuation
$34.9M
2014 Revenue
$11.6M
Customers
12K
Funding
$10M
Avg ACV
$971
Team
492
Founded
2000
How Operative CEO Lorne Brown grew Operative to $11.6M revenue and 12K customers in 2014.
Operative offers a SaaS-based platform and technology-enabled services to help media industry leaders balance operational efficiency.
Last updated
Operative Revenue
In 2014, Operative's revenue reached $11.6M. Since its launch in 2000, Operative has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2014 | Operative Hit $11.6m revenue in March 2014 |
| 2000 | Launched with $0 revenue |
Operative Valuation, Funding Rounds
Operative's most recent disclosed valuation is $34.9M.
Operative has raised $10M in total funding across 1 round, with its most recent round in 2014.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2014 | Funding round | $10M | - | - |
Operative Employees & Team Size
Operative employs approximately 492 people as of 2026.
Operative has 492 total employees in different roles and functions. They have 12K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2014 | Reached 492 employees (March 2014) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Operative acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Operative
What is Operative's revenue?
Operative generates $11.6M in revenue.
Who founded Operative?
Operative was founded by Lorne Brown.
Who is the CEO of Operative?
The CEO of Operative is Lorne Brown.
How much funding does Operative have?
Operative raised $10M.
How many employees does Operative have?
Operative has 492 employees.
Where is Operative headquarters?
Operative is headquartered in New York, New York, United States.
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Compare Operative to the industry
Operative operates across multiple industries. Browse revenue, funding, and growth data for Operative in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .