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How Ownlocal CEO Lloyd Armbrust grew Ownlocal to $6.3M revenue with a 28 person team in 2024.

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Ownlocal Revenue

In 2024, Ownlocal's revenue reached $6.3M. The company previously reported $4.5M in 2023. Since its launch in 2010, Ownlocal has shown consistent revenue growth.

Ownlocal Revenue GrowthReported revenue / ARR by year$0$2M$3M$5M$6M$8M20102012201420162018202020222024$0$4M$4M$6MSource: GetLatka.com
YearMilestone
2024Ownlocal Hit $6.3m revenue in October 2024
2023Ownlocal Hit $4.5m revenue in October 2023
2021Ownlocal Hit $4m revenue in September 2021
2010Launched with $0 revenue

Ownlocal Valuation, Funding Rounds

Ownlocal has not publicly disclosed its valuation. The company has raised $3.4M in total funding to date.

Ownlocal has raised $3.4M in total funding across 4 rounds, most recently a $1.4M Seed Round round in 2015.

Ownlocal Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)$0$750K$2M$2M$3M$4M2010201120122013201420152010 cumulative: $695K • 2010 Seed Round: $695K2011 cumulative: $1M • 2010 Seed Round: $695K • 2011 Seed Round: $777K2013 cumulative: $2M • 2010 Seed Round: $695K • 2011 Seed Round: $777K • 2013 Seed Round: $567K2015 cumulative: $3M • 2010 Seed Round: $695K • 2011 Seed Round: $777K • 2013 Seed Round: $567K • 2015 Seed Round: $1M$3MSource: GetLatka.com
YearRoundAmountValuation% Sold
2015Seed Round$1.4M--
2013Seed Round$567K--
2011Seed Round$777K--
2010Seed Round$695K--

Ownlocal Employees & Team Size

Ownlocal employs approximately 28 people as of 2026, up from 25 in 2023.

Ownlocal has 28 total employees in different roles and functions.

Ownlocal Team GrowthReported headcount over time061218243020102012201420162018202020222024002828Source: GetLatka.com
YearMilestone
2024Reached 28 employees (December 2024)
2024Reached 25 employees (October 2024)
2023Reached 25 employees (October 2023)
2022Reached 27 employees (October 2022)
2021Reached 27 employees (December 2021)
2021Reached 21 employees (September 2021)

Founder / CEO

Lloyd Armbrust

Lloyd Armbrust has been working in around newspapers for over 15 years when he started as a circulation call-center manager for the Duluth News-Tribune. In 2001 he moved into online sales and then worked to built several newspaper websites from the ground up. Working for Morris Communications, he started one of the first video production departments at a newspaper in Nebraska and raised sales and user engagement by over 500%. In 2008, he started OwnLocal and in 2010 received funding from Y Combinator, Baseline Ventures, Lerer Media Ventures,the Knight Foundation, Automattic, Paul Buchheit and several other Angels.

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Customers

We do not have customer count information for Ownlocal yet.

Frequently Asked Questions about Ownlocal

What is Ownlocal's revenue?

Ownlocal generates $6.3M in revenue.

Who founded Ownlocal?

Ownlocal was founded by Lloyd Armbrust.

Who is the CEO of Ownlocal?

The CEO of Ownlocal is Lloyd Armbrust.

How much funding does Ownlocal have?

Ownlocal raised $3.4M.

How many employees does Ownlocal have?

Ownlocal has 28 employees.

Where is Ownlocal headquarters?

Ownlocal is headquartered in Austin, Texas, United States.

Compare Ownlocal to the industry

Ownlocal operates across multiple industries. Browse revenue, funding, and growth data for Ownlocal in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .