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How Optimal Workshop CEO Andrew Mayfield grew Optimal Workshop to $5M revenue with a 59 person team in 2021.

Optimal Workshop have taken years of experience in user research and user experience consulting and created a suite of usability testing tools designed to help designers and information architects improve the user experience of their products.In 2004 two Usability Consultants set out to create a quick and easy method of running a remote card sort. They came up with an online card sorting tool and quickly discovered the benefits of remote user testing, providing useful quantitative data for their client and quickly developed tools to assist with analysis of this data. In 2007 Optimal Workshop was born and added two more world class usability testing tools to their belt.

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Optimal Workshop Revenue

In 2021, Optimal Workshop's revenue reached $5M. Since its launch in 2007, Optimal Workshop has shown consistent revenue growth.

Optimal Workshop Revenue GrowthReported revenue / ARR by year$0$1M$3M$4M$5M$6M20072009201120132015201720192021$0$5MSource: GetLatka.com
YearMilestone
2021Optimal Workshop Hit $5m revenue in April 2021
2007Launched with $0 revenue

Optimal Workshop Valuation, Funding Rounds

Optimal Workshop's most recent disclosed valuation is $14.9M.

Optimal Workshop is a bootstrapped Other Analytics Software startup. Founded in 2007, Optimal Workshop has grown to $5M in revenue without raising any venture capital or outside funding.

As a self-funded Other Analytics Software SaaS company, Optimal Workshop has built its business with no outside investment.

Optimal Workshop Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120072007 cumulative: $0 • 2007 Founded: $02007 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Optimal Workshop Employees & Team Size

Optimal Workshop employs approximately 59 people as of 2026.

Optimal Workshop has 59 total employees in different roles and functions and 2 sales reps that carry a quota.

Optimal Workshop Team GrowthReported headcount over time0132538506320072009201120132015201720192021005959Source: GetLatka.com
YearMilestone
2021Reached 59 employees (April 2021)

Founder / CEO

Andrew Mayfield

Andrew is the CEO of Optimal Workshop. Andrew Mayfield, the Founder and CEO of Optimal Workshop was a mere 12-year-old when he knew he wanted to be an entrepreneur and chose "Small Business Accounting" as an elective subject in school. He was born and brought up in a family that inspired him to become an entrepreneur from a young age.

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Customers

We do not have customer count information for Optimal Workshop yet.

Frequently Asked Questions about Optimal Workshop

What is Optimal Workshop's revenue?

Optimal Workshop generates $5M in revenue.

Who founded Optimal Workshop?

Optimal Workshop was founded by Andrew Mayfield.

Who is the CEO of Optimal Workshop?

The CEO of Optimal Workshop is Andrew Mayfield.

How much funding does Optimal Workshop have?

Optimal Workshop raised $0.

How many employees does Optimal Workshop have?

Optimal Workshop has 59 employees.

Where is Optimal Workshop headquarters?

Optimal Workshop is headquartered in New Zealand.

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Compare Optimal Workshop to the industry

Optimal Workshop operates across multiple industries. Browse revenue, funding, and growth data for Optimal Workshop in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .