Optimal Workshop logo
Founded 2007

Optimal Workshop

2021 Revenue





How Optimal Workshop hit $5.0M in Revenue.

About Optimal Workshop

Optimal Workshop have taken years of experience in user research and user experience consulting and created a suite of usability testing tools designed to help designers and information architects improve the user experience of their products.In 2004 two Usability Consultants set out to create a quick and easy method of running a remote card sort. They came up with an online card sorting tool and quickly discovered the benefits of remote user testing, providing useful quantitative data for their client and quickly developed tools to assist with analysis of this data. In 2007 Optimal Workshop was born and added two more world class usability testing tools to their belt.

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40



New Zealand

Optimal Workshop Revenue

In 2021, Optimal Workshop revenue run rate hit $5.0M in revenue.


Optimal Workshop Valuation and Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation


Optimal Workshop has 0 customers.

Lifetime Months

Monthly ARPU

Lifetime Dollars

Acquisition Cost

Average Annual Price



Optimal Workshop has an annual churn rate of 0.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Optimal Workshop has 59 employees. They have 2 sales reps that carry a quota They have an engineering team of 13. and a marketing team of 5.


Total Team Size



13 (22%)


2 (3%)


5 (8%)


Andrew Mayfield

Andrew is the CEO of Optimal Workshop. Andrew Mayfield, the Founder, and CEO of Optimal Workshop was a mere 12-year-old when he knew he wanted to be an entrepreneur and chose “Small Business Accounting” as an elective subject in school. He was born and brought up in a family that inspired him to become an entrepreneur from a young age.


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Frequently Asked Questions about Optimal Workshop

When was Optimal Workshop founded?

Optimal Workshop was founded in 2007.

Who is the CEO of Optimal Workshop?

The CEO of Optimal Workshop is Andrew Mayfield

How many employees does Optimal Workshop have?

Optimal Workshop has 59 employees.

How much revenue does Optimal Workshop generate?

Optimal Workshop generates $5.0M in revenue.

How much funding does Optimal Workshop have?

Optimal Workshop has raised $0.0.

Where is Optimal Workshop headquarters?

Optimal Workshop is headquartered at New Zealand

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