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New Zealand
Valuation
$14.9M
Optimal Workshop have taken years of experience in user research and user experience consulting and created a suite of usability testing tools designed to help designers and information architects improve the user experience of their products.In 2004 two Usability Consultants set out to create a quick and easy method of running a remote card sort. They came up with an online card sorting tool and quickly discovered the benefits of remote user testing, providing useful quantitative data for their client and quickly developed tools to assist with analysis of this data. In 2007 Optimal Workshop was born and added two more world class usability testing tools to their belt.
Last updated
In 2021, Optimal Workshop's revenue reached $5M. Since its launch in 2007, Optimal Workshop has shown consistent revenue growth.
Optimal Workshop reached a $14.9M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $14.9M | - |
CEO
Andrew is the CEO of Optimal Workshop. Andrew Mayfield, the Founder and CEO of Optimal Workshop was a mere 12-year-old when he knew he wanted to be an entrepreneur and chose "Small Business Accounting" as an elective subject in school. He was born and brought up in a family that inspired him to become an entrepreneur from a young age.
| Question | Answer |
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| What's your age? | - |
| Favorite online tool? | - |
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| Advice for 20 year old self | - |
We do not have customer count information for Optimal Workshop yet.
Optimal Workshop employs approximately 59 people as of 2026, including 2 sales reps that carry a quota.
Optimal Workshop generates $5M in revenue.
Optimal Workshop was founded by Andrew Mayfield.
The CEO of Optimal Workshop is Andrew Mayfield.
Optimal Workshop raised $0.
Optimal Workshop has 59 employees.
Optimal Workshop is headquartered in New Zealand.
Optimal Workshop operates across multiple industries. Browse revenue, funding, and growth data for Optimal Workshop in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2021 Revenue
$5M
Funding
$0
Team
59
Founded
2007
| Year | Milestone | Source |
|---|---|---|
| 2021 | Optimal Workshop Hit $5m revenue in April 2021 | |
| 2007 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 59 employees (April 2021) |
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