Founder Interview Video
How Outreach Reached 3,100 Customers and 140% Net Revenue Retention in 2019 (Interview with CEO Manny Medina)
Chapters
- 0:00Introduction and Market Leadership Claim
- 0:20How Outreach Defines Being the Category Leader
- 1:10Team Size and Funding Update Since February 2018
- 1:49New CRO Hire and IPO Ambitions
- 4:29What Outreach Does and the Sales Engagement Category
- 5:12Customer Count Update: 3,100 Customers
- 5:21Growth Tactics: Outbound, SalesHacker Acquisition, and ABM
- 11:55SDR to AE Ratio and Efficiency Gains
- 13:13Persona and Segment Matrix for Outbound Testing
- 15:55Implementation Manager Model and 70% Adoption Target
- 21:44CSM Structure, Commissions, and Expansion Revenue