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Valuation · 2022

$80M

2024 Revenue

$4.3M(Est.)

Customers · 2023

100

Funding

$17.5M

Team

88

Founded

2019

Paragon Revenue, Valuation & Funding (2024)

Paragon generated an estimated $4.3M in annual revenue in 2024. Source: GetLatka estimate

Paragon, operating at useparagon.com, is an embedded integration platform for SaaS companies that helps software businesses connect their products to third-party applications such as Salesforce and HubSpot. Founded in late 2019 and headquartered in the United States, the company went through Y Combinator in Winter 2020 and launched its current product to market in early 2021.

As of early 2023, Paragon serves just over 100 customers at an average contract value of roughly $30,000 per year, implying an annualized revenue run rate of approximately $3 million. The company grew close to three times year over year in 2022, up from approximately $1 million ARR at the start of that year. Paragon prices on a usage basis, combining the number of integrations with task or request volume.

The company has raised $16 million in total venture funding, including a $13 million Series A closed in spring 2022. Brandon Foo, cofounder and CEO, told interviewer Nathan Latka in February 2023 that a large percentage of the Series A proceeds remain in the bank, and that the team of 30 is focused on improving efficiency metrics including cost of acquisition, burn multiple, and gross margins as it scales go-to-market beyond the founder-led model.

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Paragon Revenue

Paragon's annualized revenue run rate stood at approximately $3 million as of early 2023, implied by 100 customers paying an average of $30,000 per year. The host framed this as roughly $250,000 per month, up from approximately $80,000 per month a year earlier. Brandon Foo confirmed the company grew close to three times in 2022, starting that year at approximately $1 million ARR.

Paragon Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$1M$2M$3M$4M$5M201920202021202220232024$0$516.4K$1M$3M$4.3MSource: GetLatka.com interview on Feb 21, 2023 with Brandon Foo
YearMilestoneSource
2024Paragon Hit $4.3m revenue in October 2024Estimated
2023Paragon revenue in 2023: $3mWatch[1]
2022Paragon Hit $1m revenue in June 2022Not recorded
2021Paragon Hit $516.4k revenue in November 2021Not recorded
2019Launched with $0 revenue

Foo declined to disclose the exact revenue figure, telling Latka, "I can't disclose the revenue exactly, but around that range," when the host suggested approximately $250,000 per month. The product launched commercially in early 2021, meaning the company reached the $1 million ARR threshold within roughly its first year of market availability.

Paragon Valuation, Funding Rounds

Paragon reached a $80M valuation in 2022, set during its Series A round.

Paragon has raised $17.5M in total funding across 3 rounds, most recently a $13M Series A round in 2022.

Paragon Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$20M$4M$40M$8M$60M$12M$80M$16M$100M$20M2019202020212022$80MSource: GetLatka.com interview on Feb 21, 2023 with Brandon Foo
YearRoundAmountValuation% SoldSource
2022Series A$13M$80M16%Not recorded
2020Seed$2.5M$15M17%Not recorded
2020Seed$2M--Estimated

Founder / CEO

Brandon Foo

CEO

Brandon Foo is the cofounder and CEO of Paragon. He is 31 years old as of February 2023 and has been married for approximately 2.5 years. Foo graduated from UCLA with a degree in mathematics and economics, where he cofounded Bruin Entrepreneurs, described as UCLA's largest entrepreneurship organization. He is a Forbes 30 Under 30 recipient and a two-time Y Combinator alumnus.

Before Paragon, Foo cofounded Polymail, an email productivity application, which he also took through Y Combinator. Polymail raised approximately $700,000 to $800,000 in pre-seed or seed funding and grew to tens of thousands of active users at its peak. Foo told Latka that Polymail became profitable but was not growing at a venture scale rate, leading him to step down. The company was subsequently sold to one of its investors, Ryan Mikkel, in what Foo described as a very small exit. Polymail remains operational and profitable as of the interview date. Foo's prior appearance on the Nathan Latka show discussing Polymail was in 2017.

Foo then founded Paragon in late 2019. Before the Series A, he described the go-to-market effort as essentially himself and one account executive. He has since been building out the team and transitioning from a founder-led sales model. Net worth was not discussed in the interview; no estimate is possible beyond noting that Foo retains a meaningful ownership stake after selling roughly 15 to 20 percent at seed and approximately 10 to 15 percent at Series A, with the exact Series A valuation undisclosed.

Q&A

QuestionAnswer
What's your age?34

Customers

Paragon serves just over 100 customers as of early 2023, paying an average contract value of approximately $30,000 per year, with Foo noting the range is $30,000 to $40,000 ACV and trending toward mid-market and enterprise deals at six figures or more. SalesHood, a sales enablement platform, is a named customer example.

A typical $30,000 per year package includes approximately five integrations and up to one million tasks or requests per month, with additional usage priced incrementally beyond that quota. Pricing is usage-based, combining the number of integrations with task or request volume. Foo noted the company is actively moving upmarket toward larger ACV customers.

Early customers came primarily from the YC network, including companies in Paragon's own batch and other YC founders. Foo acknowledged this concentration but said the customer base has grown well beyond the YC community in the years since.

Paragon serves 100 customers.

Paragon Business Model

Paragon monetizes through a usage-based subscription model priced on two dimensions: the number of integrations a customer activates and the volume of tasks or API requests processed per month. The base package at approximately $30,000 per year includes five integrations and one million tasks per month, with overage pricing applied beyond those thresholds.

Foo confirmed the company has been focused on improving efficiency metrics including cost of acquisition, burn multiple, and gross margins, though he declined to share specific figures for any of these. Profitability was not confirmed; Foo said only that the company is focused on growth with increasing efficiency rather than growth at all costs. Burn rate was not disclosed, though Foo declined to confirm or deny a host suggestion of $200,000 to $300,000 per month in net burn. The YC network, comprising over 1,000 companies, served as the primary early distribution channel, with virality within that network cited as the top early growth driver. The company is now building a scalable go-to-market playbook beyond the founder-led model, investing Series A proceeds into engineering (integration catalog expansion) and go-to-market headcount.

Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.

Customers (2023)

100

“Brandon Foo: We work with just over 100 customers today around the world, and I've been growing nicely over the last couple of years.”

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Paragon Employees & Team Size

Paragon had a team of 30 employees as of the February 2023 interview. Foo described the team as growing and noted that before the Series A, the go-to-market function consisted essentially of himself and one account executive. The Series A proceeds are being deployed in part to scale the team across engineering and go-to-market functions. An employee stock option pool was established at the Series A, not at the seed round.

Paragon employs approximately 88 people as of 2026, up from 30 in 2023. It serves 100 customers that rely on its solutions.

Paragon Team GrowthReported headcount over time020406080100201920202021202220232024008888Source: GetLatka.com interview on Feb 21, 2023 with Brandon Foo
YearMilestoneSource
2024Reached 88 employees (March 2024)Not recorded
2023Reached 30 employees (February 2023)Not recorded
2022Reached 15 employees (November 2022)Not recorded
2021Reached 8 employees (November 2021)Not recorded

Frequently Asked Questions about Paragon

What is Paragon's revenue?

As of 2024, Paragon generated an estimated $4.3M in annual revenue.

What is Paragon's valuation?

As of 2022, Paragon was valued at $80M.

Who founded Paragon?

Paragon was founded by Brandon Foo.

When was Paragon founded?

Paragon was founded in 2019.

Who is the CEO of Paragon?

The CEO of Paragon is Brandon Foo.

How much funding does Paragon have?

Paragon raised $17.5M across 3 rounds.

How many employees does Paragon have?

As of 2024, Paragon had 88 employees.

Where is Paragon headquartered?

Paragon is headquartered in Los Angeles, California, United States.

Compare Paragon to the industry

Paragon operates across multiple industries. Browse revenue, funding, and growth data for Paragon in each sector below.

Full Interview Transcripts

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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