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Vancouver, British Columbia, Canada
Passrock is a customer care solution that utilizes cyber-intelligence to reduce account fraud.
Passrock uses search, collection, and customer care technologies to monitor and protect Digital Lives. Passrock finds compromised data online and gathers intelligence around the data for our customers to act upon.
Our cyber intelligence capabilities succeed where others fail by using real-time analytics and a proactive and flexible customer-centric SaaS platform to protect our customers.
Last updated
In 2021, Passrock's revenue reached $1.4M. Since its launch in 2020, Passrock has shown consistent revenue growth.
Passrock reached a $4.3M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $4.3M | - |
CEO
Tracy Randall is a business advisor for technology startups. Prior to that, she was the founding head of business development at Passrock. Before joining Passrock, Randall served as a co-founder and the chief executive officer of Cooking.com. She has also handled business development and technology at The Disney Store and provided her services asa consultant at Accenture. Randall holds a bachelor’s degree in industrial engineering from the University of Illinois at Urbana-Champaign. She resides in Los Angeles, California, United States.
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We do not have customer count information for Passrock yet.
Passrock employs approximately 25 people as of 2026.
Passrock generates $1.4M in revenue.
Passrock was founded by Tracy Randall.
The CEO of Passrock is Tracy Randall.
Passrock raised $0.
Passrock has 25 employees.
Passrock is headquartered in Vancouver, British Columbia, Canada.
Passrock operates across multiple industries. Browse revenue, funding, and growth data for Passrock in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$4.3M
2021 Revenue
$1.4M
Funding
$0
Team
25
Founded
2020
| Year | Milestone | Source |
|---|
| 2021 | Passrock Hit $1.4m revenue in April 2021 | |
| 2020 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 25 employees (April 2021) |
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