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How Passrock CEO Tracy Randall grew to $1.4M revenue with a 25 person team in 2021.

Passrock is a customer care solution that utilizes cyber-intelligence to reduce account fraud.

Passrock uses search, collection, and customer care technologies to monitor and protect Digital Lives. Passrock finds compromised data online and gathers intelligence around the data for our customers to act upon.

Our cyber intelligence capabilities succeed where others fail by using real-time analytics and a proactive and flexible customer-centric SaaS platform to protect our customers.

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Passrock Revenue

In 2021, Passrock's revenue reached $1.4M. Since its launch in 2020, Passrock has shown consistent revenue growth.

Passrock Revenue GrowthReported revenue / ARR over time$0$400K$800K$1M$2M20202021$0$1MSource: GetLatka.com
YearMilestoneQuote
2021Passrock Hit $1.4m revenue in April 2021
2020Launched with $0 revenue

Passrock Valuation, Funding Rounds

Passrock's most recent disclosed valuation is $4.3M.

Passrock is a bootstrapped Threat Intelligence Software startup. Founded in 2020, Passrock has grown to $1.4M in revenue without raising any venture capital or outside funding.

As a self-funded Threat Intelligence Software SaaS company, Passrock has built its business with no outside investment.

Passrock Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12020Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Tracy Randall

Tracy Randall is a business advisor for technology startups. Prior to that, she was the founding head of business development at Passrock. Before joining Passrock, Randall served as a co-founder and the chief executive officer of Cooking.com. She has also handled business development and technology at The Disney Store and provided her services asa consultant at Accenture. Randall holds a bachelor’s degree in industrial engineering from the University of Illinois at Urbana-Champaign. She resides in Los Angeles, California, United States.

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Customers

We do not have customer count information for Passrock yet.

Passrock Employees & Team Size

Passrock employs approximately 25 people as of 2026.

Passrock Team GrowthReported headcount over time061218243020202021002525Source: GetLatka.com
YearMilestone
2021Reached 25 employees (April 2021)

Frequently Asked Questions about Passrock

What is Passrock's revenue?

Passrock generates $1.4M in revenue.

Who founded Passrock?

Passrock was founded by Tracy Randall.

Who is the CEO of Passrock?

The CEO of Passrock is Tracy Randall.

How much funding does Passrock have?

Passrock raised $0.

How many employees does Passrock have?

Passrock has 25 employees.

Where is Passrock headquarters?

Passrock is headquartered in Vancouver, British Columbia, Canada.

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Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Passrock Revenue 2021: $1.4M ARR, $4.3M Valuation