Primalrevenue & acquisition
Generative AI SoftwareKitchener, Ontario, CanadaFounded 2004
Primal was acquired by Kraft Heinz.
Primal is a Generative AI Software company based in Kitchener, founded in 2004.
Primal revenue
Primal's annual revenue was $917.3K in April 2021, its last figure before Kraft Heinz bought it (source not recorded).
| As of | Revenue | Source |
|---|---|---|
| Apr 2021 | $917.3K | – |
– source not recorded
Who owns Primal
Kraft Heinz owns Primal. The date and price of the deal are not on record.
Primal CEO, founders & employees
Yvan Couture founded Primal in 2004 and led it as CEO. Primal had 15 employees (April 2021).
- Yvan CoutureFounder & CEO
Primal FAQ
What was Primal's revenue?
Before Kraft Heinz bought it, Primal's annual revenue was $917.3K in April 2021 (source not recorded).
Who owns Primal?
Kraft Heinz owns Primal.
How many employees does Primal have?
Primal had 15 employees in April 2021.
Who founded Primal?
Yvan Couture founded Primal in 2004.
Browse Generative AI Software
How this page is sourced
Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun Primal? Join the podcast