Valuation
$50M
2024 Revenue
$3.1M(Est.)
Customers · 2022
200
Funding
$19.6M
Team
223
Founded
2015
Radius Agent Revenue, Valuation & Funding (2024)
Radius Agent is a San Francisco-based real estate technology company founded in 2015 by Biju Ashokan, who serves as CEO. The company operates as a full-service brokerage layered on top of a free social network for real estate agents, offering an operating system that combines technology, training, lead generation, and compliance support under a subscription plus flat-fee transaction model.
As of January 2022, Radius Agent reported an annualized revenue run rate of approximately $2.4 million, up from $2.1 million at the close of 2021 and roughly $600,000 in 2020. The company had 200 paying agents on its brokerage platform and a free social network of 76,000 agents, which serves as its primary acquisition channel. In 2021, agents on the platform closed 500 transactions totaling $215 million in gross merchandise value.
Radius Agent closed a $13.1 million Series A in January 2022 at a $50 million post-money valuation, bringing total disclosed funding to approximately $17.15 million across three rounds. The company targets $10 million in revenue and 2,000 active brokerage agents by the end of 2022, with plans to expand from California into eight additional states.
Last updated
Radius Agent Revenue
Radius Agent reported an annualized revenue run rate of $2.4 million as of January 2022, calculated by multiplying the most recent monthly revenue figure by twelve. The company closed 2021 at approximately $2.1 million in annual revenue, and 2020 revenue was approximately $600,000, representing a rough doubling year over year.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Radius Agent Hit $3.1m revenue in October 2024 | Estimated |
| 2023 | Radius Agent Hit $2.3m revenue in November 2023 | Estimated |
| 2022 | Radius Agent Hit $2.4m revenue in January 2022 | Watch[1] |
| 2021 | Radius Agent Hit $2.1m revenue in January 2021 | Watch[2]Estimated |
| 2020 | Radius Agent Hit $600k revenue in January 2020 | Watch[3] |
| 2015 | Launched with $0 revenue |
Revenue is generated through two primary streams: a $250 per month subscription fee per agent and a $1,000 flat fee per closed transaction. With 200 agents paying $250 per month, the subscription component contributes approximately $50,000 per month. The transaction fee component, based on roughly 500 deals closed in 2021, contributed the remainder. A third revenue stream applies when Radius Agent generates a lead for an agent: in those cases, the agent pays a 35% commission on their earned commission in addition to the flat fee.
Ashokan told Latka the company is targeting $10 million in revenue by the end of 2022, representing a 5x growth target from the 2021 base. GetLatka estimates 2022 revenue in a range of $8 million to $10 million, using the stated 5x target as the ceiling and a deceleration-adjusted figure as the floor, given the company was still in early brokerage expansion. This is a GetLatka estimate based on the trailing growth rate and the founder's stated target; it is not a confirmed figure.
Radius Agent Valuation, Funding Rounds
Founder / CEO
Biju Ashokan
CEO
Biju Ashokan is the founder and CEO of Radius Agent. He graduated from Carnegie Mellon University in 2008 and founded Radius Agent in 2015. He described himself as the sole founder, though he referenced a co-founding team that holds equity alongside him. Ashokan was 37 years old at the time of the January 2022 interview.
Prior to Radius Agent, Ashokan founded two startups in property technology, though specific names and outcomes of those ventures were not discussed in the interview. He noted that the art of fundraising was the skill he most wished he had understood earlier in his career.
Net worth was not discussed in the interview. A rough GetLatka estimate, based on Ashokan's approximate 35 to 40 percent ownership stake applied to the $50 million post-money Series A valuation, would place his paper stake in a range of $17.5 million to $20 million. This is a GetLatka estimate based on stated ownership percentage and stated valuation; it is not a confirmed figure and does not account for liquidation preferences or other terms.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 40 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Radius Agent had 200 paying brokerage agents as of January 2022, each paying $250 per month in subscription fees. Annual revenue per agent, inclusive of transaction fees, was approximately $12,000, as Ashokan confirmed to Latka: "If you take transaction revenues, you can calculate about $12,000 ARPU per agent in a year."
In addition to the 200 paying agents, the company's free social network had approximately 76,000 registered users as of January 2022. These free users are the primary pipeline for brokerage agent recruitment, with all free users having joined through agent-to-agent referrals. The company ran approximately 10 webinars per day to convert free network members into paying brokerage agents, using a pre-recorded format with live chat monitoring and immediate sales follow-up calls.
Radius Agent's pricing includes a $250 per month flat subscription, a $1,000 flat fee per closed transaction, and a 35 percent commission on the agent's earned commission when Radius Agent supplies the lead. Agents who join from traditional brokerages typically transition from paying a 30 percent commission on every transaction to paying only the flat fee, which Ashokan said increases a typical agent's annual income from approximately $120,000 to $180,000 to $200,000.
Radius Agent serves 200 customers.
Radius Agent Business Model
Radius Agent operates a hybrid subscription and transaction-fee model. Agents pay $250 per month for platform access and $1,000 per closed transaction regardless of property value. When Radius Agent generates a lead that results in a closed deal, it also collects 35 percent of the agent's commission on that transaction, in addition to the flat fee.
The company's customer acquisition cost was approximately $2,000 per agent as of January 2022, with a payback period of roughly two months given the $12,000 annual ARPU. Ashokan attributed the low CAC to the free social network serving as a product-led growth engine: agents already using the free product self-select into the brokerage, eliminating the need for cold outreach. The company employed three sales representatives at the time of the interview, supported by 10 pre-recorded webinars running daily.
Churn was low relative to the broader brokerage industry. Of 200 agents recruited since the brokerage launched in 2021, only 8 had left the platform, all of whom exited the real estate industry entirely rather than switching brokerages. Ashokan noted that the average agent tenure with a brokerage in the industry is two to three years, with an average of three years. Agents on the Radius platform averaged 12 to 15 transactions per year after joining, compared to 6 to 8 transactions per year before joining. The platform closed 500 transactions in 2021 with a total GMV of $215 million. Profitability was not discussed in the interview. The company's engineering team of 15 is based in Bangalore, where senior engineer salaries range from $60,000 to $80,000 per year, which Ashokan cited as a meaningful cost advantage. The ESOP pool represents 15 percent of the company's equity.
Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.
Customers (2022)
200
“Nathan Latka: And how many agents today on the platform? Biju Ashokan: 200.”
WatchAverage revenue per user (2022)
$12,000
“Biju Ashokan: If you take transaction revenues, you can calculate about 12,000 ARPU per agent in a year.”
WatchFree users (2022)
76,000
“Biju Ashokan: We have about 76,000 agents using the free product, which is a social network. We basically source our agents from that product.”
WatchRadius Agent Employees & Team Size
Radius Agent had approximately 60 full-time employees as of January 2022. The team is split between the United States, where design, customer success, marketing, and other functions are based, and Bangalore, India, where the product and support team operates.
The engineering team numbered 15 at the time of the interview, with plans to grow to 30. The sales team had three members, with the third hire made just weeks before the interview. The company was actively recruiting across both engineering and sales functions following the close of its Series A.
Radius Agent employs approximately 223 people as of 2026, including 3 sales reps that carry a quota. It serves 200 customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 223 employees (October 2024) | |
| 2023 | Reached 223 employees (November 2023) | |
| 2022 | Reached 60 employees (January 2022) | Estimated |
| 2021 | Reached 62 employees (November 2021) | |
| 2020 | Reached 12 employees (November 2020) |
Frequently Asked Questions about Radius Agent
What is Radius Agent's revenue?
Radius Agent generates an estimated $3.1M in annual revenue.
Who founded Radius Agent?
Radius Agent was founded by Biju Ashokan.
Who is the CEO of Radius Agent?
The CEO of Radius Agent is Biju Ashokan.
How much funding does Radius Agent have?
Radius Agent raised $19.6M across 3 rounds.
How many employees does Radius Agent have?
Radius Agent has 223 employees.
Where is Radius Agent headquarters?
Radius Agent is headquartered in San Francisco, California, United States.
Compare Radius Agent to the industry
Radius Agent operates across multiple industries. Browse revenue, funding, and growth data for Radius Agent in each sector below.
Full Interview Transcripts
The Next Redfin? Real Estate Broker SaaS hits $2.4m Revenue, $50m ValuationJan 26, 2022
[00:00] Hey, folks. My guest today is Biju Ashokan. He graduated from Carnegie Mellon University back in 2008 and founded two startups in property tech. His vision in real estate is to build a software suite, aka Shopify for real estate agencies or agents from across the world to make property buying and selling easier for consumers. Biju, are you ready to take us to the top? Yep. Alright. So if people want to follow along, the website is radiusagent.com. Tell [00:24] us how it works. Who's paying you today? [00:26] >> It's primarily real estate agents and real estate team leads. So the goal of the company is to kind of create an operating system for real estate agents and teams. For lack of a better comparison, it's kind of like a Shopify for real estate agents, right, Where we help agents with everything that they need, both in terms of tech, in terms of services, in terms of benefits, everything. Everything that can make an agent independent or an agent [00:51] >> team independent, that's what we provide. [00:54] I feel like all my friends that like quit their usual jobs and, you know, they're like, you know what, I'm gonna go sell real estate because I'm in Austin, Texas and real estate is hot. But then like six months later, half of them are now not in real estate anymore. Right? How do you deal with how do you deal with churn? [01:07] >> Yeah, there's a lot of them. And I think that's because of the intrinsic characteristics of real estate and how it works. Everyone wants to make money, and they think from the outside by looking at Instagram that it's so easy to sell a property by just like, you know, showing a property, but there's a lot going on in the background. You need to know a lot about the area, the neighborhood, you need to know about paperwork, compliance, [01:30] >> so much to learn. So the key is to provide technology that helps them with education and training quickly so that they can get up to speed and start selling quickly. So we have a course called ninety Days to Success for agents like your friends who want to just start with a career in real estate, where we train them and we call this the accelerator program. [01:51] So when they sign up, what are they paying you per month on average to use the technology? [01:55] >> Yeah, about $250 a month is the subscription, but more importantly, whenever they close a deal, they pay us a flat fee for the transaction as well. [02:03] What percent? [02:04] >> It's a flat fee. It's a thousand dollars per transaction. [02:08] So whether it's a million dollar house or a thousand dollar house, they're paying you a thousand dollar flat fee. [02:12] >> Exactly. Because it doesn't make sense. It's the same amount of support. So paying a commission to your brokerage doesn't make sense. [02:19] Interesting. And give me a sense of size. In 2020 or 2021, how many closed deals on the platform? [02:26] >> So 2021, we had close to 500, I think, transactions in total. This year, are planning to expand to eight more states. So we were just in California in the last year. This year we're going to add we just raised our Series A, so we're going to expand to eight more states. We're going to get to like 2,000 agents by the end of the year. And we are hoping each agent closes minimum of eight to 10 transactions. [02:51] >> So that's the kind of deal that breaks. [02:53] And how many agents today on the platform? [02:55] >> 200. [02:57] 200. Wow. Okay. And I mean, can I can I take 200 times $250 a month? You guys are doing just on that. So this is about $50,000 a month in revenue? [03:04] >> Yeah. So if you just take the subscription. But if you take transaction revenues, well, you can calculate about 12,000 ARPU per agent in a year. [03:15] 12,000 ARPU, you mean annual or monthly? [03:20] >> Annual annual revenue. [03:21] Yeah. Yeah. So you can take 200 times 12,000 to get your annual revenues of about 2,400,000 is what you're saying? Yes. Interesting. And that's what you, is that what you did last year? [03:31] >> We closed the year at close to 2.1 or 2.2, but this year we are already at 2.4. [03:38] The, sorry, in the first twenty six days, you've already hit done 2,400,000 in revenue? [03:42] >> That's what we are tracking towards with the current number of agents and the deals that they close. [03:51] For the year or for just for January? [03:54] >> So the way we calculate is in January, we have a number, right, that we made as monthly. You multiply that by twelve, two point four is what we get. [04:04] Oh, what's going on there, YouTube? Good to see you guys. Now imagine this. You love watching these interviews with SaaS founders, but imagine if we took all of the valuation data out from over 2,807 interviews I've done manually. Saves you a lot of time. Well, we've done this. We've built it into the beautiful interface inside of Founderpath. Check this out. I'll show you how you can access this in a second, but you log in, you connect [04:27] your Stripe account, you see your valuation real time. You can see what it changed over the past eighty eight days and even set goals for valuation this year. Now the secret evaluation is there's many different ways to value a SaaS business. So the reason you're gonna see three or four different valuations inside of your Founderpath dashboard, this is all free by the way, is because depending on who's doing the buying of your SaaS company, you're gonna [04:51] get a different valuation. A VC is gonna pay a different valuation. Private equity firm is different. If you're gonna do a minority sale, that's different. And if you sell the whole business, that's a different valuation. You can see all those when I hover over here. Right? So the teal is what a VC would pay. Yellow is what private equity And red is if you sold the whole thing outright. Now what's cool about this is this is [05:13] not built off random data. Again, you guys hear these interviews on YouTube. All these datas are built from real time valuation data points founder share with us on the show. So traction 1,200,000 seed round 3.7 raise. They sold 22% of their business. Go in here and filter by the event. Maybe you only wanna see companies that have sold the whole business. Well, here are a bunch that have been acquired the valuation and the multiple. Maybe you're [05:39] going out right now and you're raising your seed round. We'll go in here and look at all this recent seed deals that went down, what they raised, what valuation they raised at, and what percent that they sold. There's never been a larger dataset of SaaS valuations than what you can get now inside of Founderpath. And we're thrilled to bring it to you. All right, we're gonna go back to the YouTube video here in a second, but [06:01] if you wanna check this tool out, if you wanna jump in and sign up, you can check it out for free to get your valuation at this link, this link, founderpath.com/products/valuations. Or if you go to founderpath.com and hover over products, click on get your valuation here, and go ahead and sign up to give it a whirl. Again, all that valuation data live right inside the platform. I hope to see you there. Alright. Let's jump back into [06:27] the interview. Okay. But you just said last year, that's about what you did. You're planning to be flat this year, Or your run rate right now is [06:34] >> Run rate right now is 2.4. Yep. [06:36] I see. Got it. Okay. So just to clear up any ambiguity here. In December 2021, you did about you did, you know, if you did 500 deals closed last year divided by 12 to get an average month, you close about 40 to 50 deals per month. So that's 40,000 to 50,000 in thousand dollar transaction deal volume, plus another 50,000 a month from the $250 a month fees. So you're doing total about a $100,000 per month in [06:59] revenue as of a month ago. Right? Okay. And where were you exactly a year ago? So December 2020. [07:06] >> We haven't even signed up the brokers. So we were at, like, 50 k per month in revenue just from our subscription products. [07:13] I see. Okay, very cool. So you basically went from, you doubled over the past twelve months. And what do you plan to do this year? Triple? Quadruple? [07:20] >> We want to do 5x this year. We want to expand what we did in California into eight new states. [07:27] Is it as simple as putting these numbers in a pro form a and saying multiply times another state? [07:32] >> It's never that simple, is it? [07:35] >> Are the way our product is unique is because we have a social network of freelancers agents which works on top of our brokerage. So we have about 76,000 agents using the free product, which is a social network. And we basically source our agents from that product. So every agent who joins us is through the product that they show interest in the brokerage. [07:56] How do you attract them? What's the free product you've built? [07:58] >> It's like a social network. So you, it has elements of like Facebook, it has elements of Clubhouse. It has free Academy where you can go through courses. We also have a leading place where referrals and exchange between agents through the platform. So it's very, very agent specific social network. [08:18] How did you get the first thousand users on the network though? I mean, is not easy to build. [08:22] >> Yeah, it took a while. It took about three, four years for us to like nail that social network product for real estate agents to get to a point where agents invite other agents. So right now, all our users in the free product are have come through our agents inviting other agents. [08:39] This is so cool. Okay. I just saw something very cool on your website. Bottom left, I see a pop up ten minute radiusagent brokerage interview with a very compelling little countdown timer. Right? Join the next webinar, 02:58, 02:57, 02:56. Is this effective? [08:51] >> Yeah, super effective. It makes it feel like the webinars, like, kind of stopped, right, like in two minutes. So people sign up immediately to be part of it. And we have multiple webinars that run at different times. [09:06] So like today, like this one I just clicked, it says, Sera Tahani is running it. Do you run like 10 of these a day or one a day or one a month or what? [09:14] >> About 10 a day. [09:16] Run 10 [09:17] >> Yeah. We do 10 webinars a day. And if you log into our mobile app, if you're a registered even if you're not a registered agent, you can find out. We also have a clubhouse type of features where our sales team host rooms where we have recruiting rooms where agents from the network can try and ask questions about our brokerage. [09:38] How do you incentivize I mean, is she a full time are these presenters full time at radiusagent? Or are these people you're incentivizing just to do a webinar to get exposure? [09:46] >> Kiara is our VP of Growth, [09:49] >> and they're all full time employees. [09:51] So she does that, like, I mean, I see the webinar. Today, 03:00, 03:15, 03:30, four, 04:15. Sierra is doing all these basically back to back. [09:58] >> Yeah. That it looks cool, isn't it? It's prerecorded, and it feels like it's a live webinar. [10:04] Oh, I see. These are not live. [10:07] >> Yeah. But it it seems like a live webinar. It's we use this tool called e webinar. You should check it out. [10:13] Yeah. I see that. Ewebinar.com. Do you ever get any pushback? I mean, people type a question in the chat and then the live presenter never answers it. Don't they go, Biju, this is bullshit. [10:21] >> We This is not respond to chat requests live. [10:25] Oh, I see. So it's a record The video is a recording, but the chat you monitor. Yeah. Super interesting. I love that. People are always nervous about, oh, I don't wanna do a, like, a fake live webinar. Is it live? Is it not? But, like, this combination seems to work for you. [10:39] >> Yeah. And we sometimes immediately call these agents who ask a lot of questions too. Our sales team immediately gets a call scheduled for. [10:46] Okay. You've mentioned some funding. Let's get the backstory here. When did you launch the business? First year? [10:52] >> 2015. Back then, was just a keynote presentation. But we launched our first product at the end of twenty sixteen, which was an attempt at a social network in a certain way, but that didn't really pick up. But only at the end of twenty eighteen, social networks began, [11:10] >> agents in other regions. And in 2019 and 2020, we built a lot of products in the background that could one day help us when you become a brokerage. 2021 is when we launched the brokerage, a full service brokerage and a subscription and a flat fee commission structure. And today we've added more things to that arsenal. We've added our accelerator program. We've added leads, lead gen as one of our benefits. Next week, we're also launching health benefits [11:39] >> as another add on to our group. So we are going all out on becoming a full service provider. [11:45] And how did you have you funded this? When was your first raise? [11:48] >> First raise was in 2015 as a pre seed. And then the second raise was in 2018 series seed, and this year, two weeks ago was our Series A. [12:00] So the 2018 seed, how much did you raise then? [12:05] How much? 4,000,000. Okay. $4,000,000 then. And then how much did you raise just recently? [12:12] >> We raised 13.1. [12:15] For your series A? Yeah. And and why do you need that much capital to build this tool? What's expensive? [12:21] >> It's right now, I mean, we didn't raise a big pre seed on the seed round because we were just building the product. Now we've nailed the business model, and now we just want to expand in multiple states. Mhmm. Increase the sales. That's the main expense. We want to put some marketing budget to it. [12:39] And when you go on and close the series a for 13,100,000, about what valuation were you able to get? [12:45] >> The series a? [12:46] Yep. [12:47] >> We we have a $50,000,000 valuation right now, and we want to close the series B in the next six to eight months. [12:54] 50 valuation, 50,000,000? [12:56] >> Yeah. [12:57] That's pre money or post? [12:59] >> Post. Post money. [13:01] Okay. So you raise it about a 37 pre 50 post with about 1,200,000 in run rate. [13:09] Does that make you nervous? [13:12] >> 2,100,000 in run rate. [13:14] Okay. So again, tell me how you get there because there was 50 last year in December, like two months ago, a month ago, there was 50,000 in recurring fees from 200 customers, right, a month. And you're closed oh, got it. We took an average of closed transactions last year when really they were probably back. [13:28] >> We we ended 2021 at a two point two two point one or 2.1, 2,200,000 run rate. [13:35] We wanna [13:36] >> get to 10,000,000 by end of the year. [13:38] Yeah. What I'm reverse engineering though is, okay, so if you ended in December, which was about a month ago, was doing about 2.1 annually. That means you're doing about a $170,000 in revenue that month of which, right, of which 200 customers paying $250 a month made up $50,000 of it. And the other 110,000 were from a 110 closed deals, a thousand dollar transaction fee. [13:59] >> Yeah. So in transaction fees, when we give them leads, so we have a lead marketplace. When radius generates leads for our agents, they pay a 35% commission on top of the flat fees. We make a little more than thousand dollars. [14:15] Yeah. So there's that's consistent with what we've been talking about. Right? A thousand dollar flat fee or there's a commission as well? [14:20] >> There is a commission when the lead is generated by Radius. [14:24] Oh, I see. And how big is the commission? [14:26] >> 35%. [14:27] 35 Wait. Three to five or thirty five? [14:31] >> Thirty five of their commission. [14:33] Oh, of their commission, not the deals. [14:35] >> Yeah. Yeah. [14:36] I'm like, holy crap. I'm in the wrong business. Okay. So so if they're if they sell a million dollar property and they make $60,000 because it's a six cut, you would take 35% of the 6,000 or what is that about? $1,800 [14:51] >> If we give that lead to them. [14:53] If you give them a lead. Okay. That makes sense. Got it. [14:56] >> They're not paying anything upfront for that marketing for that lead. So they've gotten the lead for free, but it's up to them to close it. So when they close it, we make more. [15:05] I see, I see, I see. Okay, got it. So when you raise it at 50,000,000 valuation, you're really getting something like a 24 X revenue multiple, something like that. Yeah. Okay. And now you mentioned aggressive growth plans. Why do you want to go into a series b so quickly? Can you spend $13,000,000 in the next six months? [15:21] >> No. We don't want to spend 13,000,000 in six months, but we just want to raise it to grow faster in more states. Mhmm. Because we have the advantage of having 76,000 agents in the network, and they're all from different states and cities. So we could easily turn that switch on and launch our brokerage in different states. So we just need the funding to have a sales team and doing all the processes behind the set of brokerages [15:45] >> in these states. Mhmm. Mhmm. [15:47] Yep. That makes sense. How many folks on the team today, and how many of those people are sales? [15:53] >> Right now, we are recruiting for sales. We just have three people in sales. In fact, we hired a third one a few weeks ago. [16:01] How many full time total? [16:03] >> We have about 60 full time. [16:07] Six zero? [16:08] >> Yes, six zero. And we have a product and support team in India and rest of the remaining functions are all in The US. Design, customer success, case, market, constant. [16:19] Chennai, Pune, Bangalore, where are headed? Bangalore. Bangalore. Very cool. Yeah. I I meet so many fast growing. Ascom is where their dev teams are like Pune, Chennai, Bangalore, Bangladesh. It's incredible talent over there. [16:34] What what's the going rate right now for senior engineer in in Bangalore? [16:38] >> For 60 to 80 k. [16:41] Wow. That's incredible. Okay. And how many engineers do you have total? [16:44] >> We have 15 today. We're looking to recruit to increase the team size to 30. [16:49] Is it getting more competitive to recruit top tier? Yeah. [16:53] Who are the big high who who are the big companies over there sucking up all the talent? [16:57] >> Oh, there's so many. I mean, I can't name the top five. There's so many names that I've never heard of in my life who are offering 100 ks's and 80 ks's. [17:07] >> Every company in the world, I think, is setting up a back office and back load now. [17:12] Yep. Yep. Okay. Talk to me a little bit more about churn. What was your gross dollar retention over the past year? [17:18] >> So that's the thing. So average churn rate in this industry inherently is really good because it's every agent stays with a brokerage for two to three years. The average being three years. The only agents who churn are the agents who give up on real estate completely. So in the last year, [17:40] >> out of the 200 agents we've recruited so far, we've only had eight agents leave the industry completely, but the rest stay down. [17:48] Got it. So 4% churn effectively over a year. And then have you had more than 4% expansion? So your net dollar retention is above 100%? [17:57] >> Yeah, definitely. How far? It's just an industry characteristic. It's nothing to do with, like, if you're able to keep agents for more than three years, then it's on radius, right? [18:09] What percent of your revenue was expansion over the past twelve months, your revenue growth? [18:14] >> So, again, most of our revenue comes from transactions. So for us, expansion revenue is basically us training the agents to do better in terms of number of sales. So we've built an agent development team that just focuses on training them to do better, giving them more leads. So, it's seasonal and it's also transaction based. So, it's not a percentage increase, if you know what I mean. [18:37] Well, sure. Is. You can just compare to the same section each year, right? So, if you look at December 2020 revenue, but across your agents versus December 2021 [18:46] >> We we our brokerage is only a year old. [18:51] Okay. You could okay. So you could still do it then for the year. [18:55] >> Yeah. So what I I can tell you is when agents join us, before they join us, they average about six to eight transactions. Now they're averaging 12 to 15. [19:05] Is that the right number to measure the number of transactions or is it should it be measured deal volume? This like, add up all the prices of what they sold? [19:13] >> It's the number of transactions because we have a flat fee. [19:17] Oh, no. You just mentioned if you give them the lead, you take 35% of their commission. [19:20] >> Oh, yeah. For that revenue model, it's it's based on the number of the property value. But most of our revenue actually comes from the flat fee. [19:29] So like when an agent joins you from some other brokerage, what do they usually do in GMV at that brokerage? And then how much better do you make them in the first twelve months in terms of GMV? Yeah. Isn't that the right metric? Isn't that the right metric? [19:41] >> Yeah. So that's one of the main reasons why agents join us. When they work for another brokerage before they join us, they're used to paying like 30% commission to their brokerage for every transaction they close, regardless of who generates that lead. So when they join us, they keep all 100% and they just pay us that $1,000 flat fee. So from an agent's perspective, their income just went up from making 120 ks in a year to like [20:08] >> 180 to 200 ks a year. Mhmm. And that's kind of the one of the main KPIs that we track, like how much are we increasing there at the of the day. [20:16] What was the total GMV of the 500 deals closed on your platform last year? [20:22] >> It was give me a minute. You would imagine I would have these numbers on top of my head, but [20:29] It's the one I would care about. I'd be like, man, how do we get to a billion? [20:32] >> Yeah. Yeah. [20:35] I'm sure you have it. [20:36] >> Yeah. Yeah. I have it. [20:39] I'm gonna guess audience, you guys guess too. I'm gonna guess an average of $300,000 per sale. So that would be well, California, actually, let's bump it up. 450,000 per sale times 500. I'm gonna guess 225,000,000. [20:56] >> We have closed you are actually pretty close, my friend. We're at $215,000,000 close. [21:05] Oh, come on, baby. I was almost right on the money. Alright. 215,000,000. That's that's pretty good stuff. And then if you you said you wanna get up to how many closed deals in 2022? [21:15] >> We want to get to by end of the year, we want to average 2,000 agents closing eight to 10 deals a year. So [21:24] 16,000? Yep. [21:25] >> Yeah. Very cool. [21:26] That'd be that'd be a great goal to hit. Talk to me about dilution, right? Were you the sole founder? Do you own 100% before the investors? [21:34] >> I raised three rounds, but I'm the sole founder. Okay. I don't own those. [21:40] What you sold, I guess, the series A, you told us valuation there. When you did the 4,000,000 seed, what cap was that at? Or was it a priced round? [21:47] >> It's all priced rounds. I mean, you always lose about 25 to 30% in the first two rounds, and then it starts getting better when you start making revenue. [21:58] Got it. So you're sorry. Is that a code of saying your seed was eight pre 12 post? [22:03] >> And I mean, pre seed is also dependent on which accelerator we went to, where [22:08] >> you start, all those. [22:09] When did you do your pre seed? What year? [22:12] >> 2015. [22:13] And and how much equity did the accelerator take? [22:19] >> I'm not sure if I can disclose it, but it's in that five to 10 range. [22:24] Five to 10. Which accelerator did you use? Was it in India or in The States? [22:28] >> Oh, here in New York called AngelPad. [22:30] Oh, of course. Yeah. AngelPad. That's a that's a well known accelerator. Got it. And what I think their standard deal is like, what, a 100 for five to 10%, something like that? [22:38] >> I think they do 50 back then. Two fifty. Yeah. Now they might have changed it, but back then it was 50 k. [22:43] So $2.50 to Angelpad, 4,000,000 seed, 13.1 series a, that's what you raised. Mhmm. So you diluted by 20 ish percent three times, basically. [22:52] >> Yep. [22:52] Got it. So you own about 52% of the business right now, something like that, 53. [22:58] >> And along with the other co founding team, right? Like you [23:02] make some and [23:04] >> you give away stock options. So every round you've you probably want to create 10% or 5% stock options that there's that extra dilution there. [23:13] Yep. Yep. So so how many do employees own today, including like not founders, but employees, key hires? [23:20] >> About 15. [23:21] 15. Okay. Yeah. So that's fair. Yeah. So investors like 40 or 50. ESOP pool, 15%. Co founders about 35 to 40. Yep. That's pretty stan pretty darn standard. Very cool. Yes. Alright. Anything we missed about your story? [23:36] >> No. We can keep talking. There's a lot of questions, but I know you're it's a fifteen, twenty minute long podcast. [23:42] Yeah. No. I mean, I love it. This is a tough space because churn is usually very, very high, but it sounds like you figure out a way to get it under control. And I'm rooting for, I mean, how much is it going to cost you to open in a new state and what are the costs associated with that? [23:53] >> It's more regulatory. So there's a lot of process paperwork that you need to do to get a license in a different state. And it takes about two to three months, But it doesn't cost much. I see. It just costs the cost of a managing broker. [24:08] So what are you raising all this money for then if they're really a bottleneck is time, not money? [24:12] >> It's time and the sales team and and all the marketing budgets to get the initial 100 agents to join. [24:20] See. What do you spend right now to get a new agent on who then pays you, you know, 10,000 the first year? [24:25] >> We our CAC is about 2,000 an agent. [24:28] Oh, wow. That's a very I mean, way, it's like a two or three month payback then, right? [24:32] >> Yeah. And that's because of the product, the social network aspect. For regular brokerages, they don't have the convenience of having a social network of agents using their products. Let's take a Coldwell Banker or Remax, Keller Williams. They only if you join them, you get you're part of their social network. Unless you join them, you don't get to be part of their network. Right? In our case, it doesn't matter which form you work for. You can [24:55] >> still sign up on our product and start using the tools. That's tech arbitrage. Yeah. So the product led growth is probably the most important and unique value for our company. [25:07] Very cool. Biju, let's wrap up here with the famous five. Number one, favorite business book. [25:12] >> Oh, this might be a little off topic, but I my I'm a big fan of Sir Alex Ferguson. [25:20] Alex Ferguson? [25:21] >> Yeah. So he's written a book called Leading. So he's a famous sports coach of Manchester United. I love that. [25:30] Number two, is there a CEO you're following or studying? [25:34] >> No. It's a bunch of CEOs. There's no one CEO that I follow. [25:42] Number three, what's your favorite online tool for building radiusagent? [25:46] >> What do you mean? Online tool? [25:47] An online tool that you use. [25:50] Figma, Trello, Slack, Zoom. [25:52] >> No. We use a ton of quite a bit and Slack too. Yeah. [25:56] Okay. Number four. How many hours of sleep do get every night? [26:00] >> Five. [26:01] Wow. Okay. And situation, married, single, kids? [26:04] >> Married, no kids. One dog Okay. Or [26:08] Dog and a startup. How old are you, Biju? [26:11] >> 37. [26:12] >> 37. Last question. [26:13] Something you wish you knew when you were 20. [26:16] >> The art of fundraising. [26:20] The art of fundraising. Coming from a guy that's pretty good at radiusagent.com. They have tech arbitrage because of the 70,000 realtors they have in their community. They now bring those realtors on their platform, feed them leads. They're a full time brokerage as of last year, did about $2,100,000 in sales last year, hoping to four or five X that. This year, closed a 13,100,000 series A just last week at a $50,000,000 valuation. His team and the other [26:41] founders still own about 40% of the business, employees own, call it 15, investors the other 40 looking to scale rapidly here. Again, charging real estate agents $250 a month to use their platform plus a thousand dollar closing fee, plus 35% of the realtor's commission if the platform gives them that lead. $250,000,000 in deals closed last year, hoping to scale up this year. Biju, thanks for taking us to the top. [27:02] >> Thanks, Nathan. You're good at this. [27:05] One more thing before you go. We have a brand new show every Thursday at 1PM Central. It's called Shark Tank for SaaS. We call it deal or bust. One founder comes on, three hungry buyers, they try and do a deal live and the founder shares back end dashboards, their expenses, their revenue, ARPU, CAC, LTV, you name it, they share it and the buyers try and make a deal live. It is fun to watch every Thursday one [27:30] p. M. Central. Additionally, remember these recorded founder interviews go live. We release them here on YouTube every day at two p. M. Central. To make sure you don't miss any of that, make sure you click the subscribe button below here on YouTube, the big red button and then click the little bell notification to make sure you get notifications when we do go live. I wouldn't want you to miss breaking news in the SaaS world, whether it's [27:51] an acquisition, a big fundraise, a big sale, a big profitability statement or something else. I don't want you to miss it. Additionally, if you wanna take this conversation deeper and further, we have by far the largest private Slack community for B2B SaaS founders. You want to get in there. We've probably talked about your tool if you're running a company or your firm if you're investing. You can go in there and quickly search and see what people [28:13] are saying. Sign up for that at nathanlatka.com slack. In the meantime, I'm hanging out with you here on YouTube. I'll be in the comments for the next thirty minutes. Feel free to let me know what you thought about this episode and if you enjoyed it, click the thumbs up. We get a lot of haters that are mad at how aggressive I am on these shows, but I do it so that we can all learn. We have [28:32] to counter those people. We got to push them away. Click the thumbs up below to counter them and know that I appreciate your guys'support. Alright, I'll be in the comments. See you.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profilePeople Also Viewed
Podplay
Podplay is a vertical SaaS platform that provides club management software and hardware to racket...
RawData
B2B SaaS powered by AI that makes crop predictions (best harvesting time, plant diseases...)...
Beonprice
Developer of a hotel revenue management software designed to maximize hotel revenue. The company's...
VendorPanel
Developer of a procurement platform for government and enterprise in Australia and overseas. The...
Rainbird Technologies
Developer of a cloud-based artificial intelligence platform intended to automate decision making...
720 Degrees
Provider of a cloud based analytics platform designed to offer indoor environmental quality...