Founder Interview Video
How ReadyWhen Went From Zero to a $50K Annual Run Rate and 700 Paying Customers in a Year (Interview with Co-Founder and CMO Sachin Bhalla)
Chapters
- 0:00Introduction and Guest Background
- 1:13From TradeRev to ReadyWhen
- 2:09The Personal Story Behind ReadyWhen
- 2:23Who Is Paying: Three Client Bases
- 3:34Notaries, Planners and Corporate Partners
- 4:02Pricing: Monthly, Annual, and Lifetime
- 5:13Launch Timeline and Product Milestones
- 5:33Customer Count and Engagement
- 6:47Funding Rounds and Capital Raised
- 7:10Equity Split and Co-Founder Roles
- 8:02Valuation Talk and 2022 Raise Plans
- 8:56CAC and B2B2C Go-to-Market
- 9:30Competing in Canada vs Trust and Will
- 10:33Willful, Wills and Where ReadyWhen Fits
- 11:12Not a Storage Company: Guided Journeys and Estate Access
- 12:27Team Size and Engineers
- 12:38Famous Five Rapid Fire